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Liffio

Acceptable Use Policy

Last updated: 15 September 2026

This Acceptable Use Policy ("AUP") sets out the rules for using Liffio. It keeps Liffio safe and compliant for all our customers, and for the people who receive their messages. It is part of our Terms and Conditions.

1. Prohibited content

You must not use Liffio to send, publish, link to, or promote content that:

  • Is illegal under Indian law or the law of the recipient's country
  • Breaks Instagram's Community Guidelines or Meta's Community Standards
  • Promotes violence, hate speech, or discrimination
  • Contains sexually explicit material or pornography
  • Infringes anyone's intellectual property
  • Promotes illegal drugs, weapons, or regulated goods without the required authorisation
  • Contains malware, viruses, or phishing links
  • Is a scam, or misleads people about what they will get

2. Messaging rules

Meta has strict rules for automated messages on Instagram. Liffio is built to follow them, and you must follow them too.

2.1 Only message people who contacted you first. Automations may only message someone who commented on your post or live video, sent you a message, or replied to your story. A like, a follow, or a view does not give you permission to message someone.

2.2 Respect Meta's time windows. You can reply to a message within 24 hours of the person's last message. You can send one private reply to a comment, within 7 days of that comment. Liffio enforces the one-reply-per-comment rule for you. Once a window closes, automations must not message that person again until they contact you.

2.3 No broadcasts. Do not send bulk messages to lists, past commenters, or followers who have not contacted you within the window.

2.4 The Human Agent tag is for humans only. Meta's Human Agent tag lets a real person on your team reply by hand up to 7 days after someone's last message. Liffio does not currently offer this, so nothing in the product uses it today. When we do offer it, it must never be used for automated messages, sequences, or promotions, and this rule will apply from the day it ships.

2.5 Keep your promises. If your post says "comment a keyword to get something", your automation must send that thing.

2.6 Respect "stop". If someone asks you to stop messaging them, stop.

2.7 Don't collect sensitive data in DMs. Never use automations or lead forms to ask for passwords, card or bank account numbers, government ID numbers such as Aadhaar or passport numbers, or health information.

2.8 Don't target children. Do not use Liffio to target people you know are under 18, or to collect their personal data.

3. Prohibited activities

When using Liffio, you must not:

  • Spam: send unsolicited or bulk messages, or any message that breaks Section 2
  • Harass: use automations to harass, stalk, threaten, or intimidate anyone
  • Deceive or impersonate: scam or mislead people, or pretend to be another person or brand
  • Connect accounts without permission: connect an Instagram account you don't own or aren't authorised to manage
  • Misuse audience data: sell, share, or use audience data in any way our Terms (Section 4.3) or the Meta Platform Terms prohibit
  • Abuse our systems: bypass plan or rate limits, scrape data without permission, reverse engineer Liffio, or load test or stress test our infrastructure
  • Get around Meta's rules: use Liffio to bypass Meta's API restrictions, or combine Liffio with unofficial tools that log in with your Instagram password
  • Make false claims about Meta: say that Liffio, or your use of it, is endorsed by, partnered with, or certified by Meta or Instagram. You can say Liffio works with Instagram's official API.

4. How sending works on Liffio

Liffio sends messages only through Meta's official Instagram API, and it applies sending limits for you. You don't need to add delays or limit your sends by hand.

What you control is quality:

  • Make automated messages useful and relevant to what the person asked for
  • Be clear about who you are and why you are messaging
  • Make it easy for people to reply to a real person or ask you to stop

5. Monitoring and enforcement

We may review how Liffio is used, including through automated checks, to find breaches of this AUP. If we find a breach, we may:

  • Warn you
  • Pause specific automations
  • Suspend your account
  • Terminate your account without refund

We will also suspend or end access where Meta requires it.

We share information with authorities only when the law requires it, such as under a court order or a valid government request.

6. Reporting abuse

Anyone can report misuse of Liffio, including people who received unwanted messages from a business that uses Liffio.

Email support@liffio.com with the subject "Abuse Report" and include the Instagram username of the account that messaged you, screenshots, and dates. We review every report.

7. Copyright and trademark complaints

If content on a bio link page, short link, or anything else we host infringes your copyright or trademark, email support@liffio.com with the subject "IP Complaint" and include:

  • Your name and contact details
  • The work or trademark you own
  • A link to the content you are complaining about
  • A statement that you believe in good faith the use is not authorised
  • A statement that your complaint is accurate and that you are the owner, or authorised to act for the owner

We review complaints within 5 business days and remove or disable access to infringing content where appropriate. If we remove your content, you can reply with a counter-notice explaining why it does not infringe.

8. Changes to this policy

We may update this AUP from time to time. If we make a material change, we will tell you by email or in the app.

9. Contact

For questions about acceptable use, email support@liffio.com.

Frequently Asked Questions

Instagram DM automation

Yes. Instagram permits DM automation through its official API, which is part of Meta's developer platform. Tools that connect via the official API using OAuth, rather than scraping or using your password, are the path Instagram's platform policy allows. Liffio integrates exclusively through this official API using OAuth: you approve the permissions on Meta's consent screen when you connect, and you can revoke access at any time from your Instagram settings. Never passwords, scraping, or unofficial endpoints. The distinction matters practically: tools operating outside the official API (browser automation, credential scraping, or unofficial endpoints) work outside Meta's permitted use guidelines, which is where account risk comes from.

Comment-to-DM automation sends a direct message to someone automatically when they comment a specific keyword on your Instagram post or Reel. Here is how it works: you connect your Instagram account via the official API, choose a post, set a trigger keyword (such as LINK, PRICE, or GUIDE), and write a DM template. When any commenter types that keyword, the automation fires and sends your pre-written DM, after a short configurable delay of 10 to 60 seconds, without you doing anything manually. For example: you post a Reel about a digital product and tell viewers to comment FREE to get the download link. Every person who comments that word receives the link in their inbox automatically, even if you are asleep or offline. One limitation: comment-to-DM only fires on posts you explicitly enable it for. It does not apply to all posts on your account automatically.

Instagram's enforcement targets tools that access accounts by logging in with your password, simulating browser behavior, or using unofficial endpoints. The official Instagram API works differently. You authorize Liffio through Meta's own OAuth screen, the same login flow used by major apps like Hootsuite or Later. Your password is never entered into Liffio at any point, and Liffio never stores credentials. Meta issues an access token directly to Liffio, which you can revoke at any time from your Instagram settings under Apps and Websites. Liffio also adds a configurable 10 to 60 second delay between trigger and send, so each automated reply arrives at a natural conversational pace for the person receiving it rather than as an instant blast.

Yes. With keyword-trigger tools like Liffio, you can automate replies to incoming Instagram interactions such as comments on posts and Reels, story replies, and inbound DMs. Each automation type works through the same mechanism: you define a trigger condition (a keyword or a reply), write the message, and set a delay. When the trigger fires, Liffio sends the message automatically via Instagram's official API. For example: if you run a coaching business, you could set up a DM trigger so that anyone who sends you the word APPLY in a DM receives your application form link, without you checking your inbox. The delay is configurable between 10 and 60 seconds per automation, so replies arrive at a natural conversational pace for the recipient instead of landing the instant they comment.

Liffio. It has a free plan with no credit card required that runs comment-to-DM automation in production, not just as a demo. Paid plans start at $9/month. For comparison: since ManyChat's March 2026 pricing change, its free tier is capped at 25 Active Contacts per month, and paid plans start at $14/month for 250 contacts with per-contact overage fees as your audience grows. SendDM and LinkDM are simpler tools with focused feature sets; pricing varies. SuperProfile bundles bio-link storefronts with automation and prices accordingly. What makes Liffio structurally cheaper for Instagram-focused creators is that there are no per-contact fees. You pay the same $9/month whether you automate DMs to 100 people or 10,000 people. ManyChat charges based on how many people you interact with each month, which means a single viral Reel can trigger overage charges unexpectedly. The free plan includes unlimited DMs, 3 automation workflows, 2 live chatbots, comment keyword triggers, and overview analytics. That is enough to validate whether automation works for your use case before paying anything.

Auto DM tools

An auto DM tool (also called auto DM software or DM automation tool) sends Instagram direct messages automatically when a trigger fires - for example a keyword in a comment, a story reply, or an inbound DM. Liffio is an auto DM tool that lets you set delays (10 to 60 seconds), personalize messages, and run comment-to-DM flows without manual inbox work.

Auto DMs are automated direct messages sent by an auto DM tool when someone triggers a specific action - like commenting a keyword on your post, replying to your story, or sending you a DM. With Liffio's auto DMs, you set up the trigger once, and the tool sends your pre-written message automatically 24/7.

An auto comment tool (or auto comment reply tool) replies publicly under your Instagram post and can send a matching private DM. Liffio combines auto comment reply with comment-to-DM automation so one keyword trigger handles both the public reply and the automated DM - the signature workflow of tools like ManyChat.

The best auto DM tool depends on your needs. Liffio is ideal for creators and brands who want unlimited auto DMs on every plan, Free included, simple pricing, and chatbots as their own module. We offer comment-to-DM, auto comment reply and chatbots, like ManyChat, SendDM, and SuperProfile, without per-message or per-contact fees.

Yes! Liffio offers a free auto DM tool tier that lets you get started with Instagram DM automation without a credit card. The free plan includes comment-to-DM automation, auto comment reply, 2 live chatbots, unlimited DMs, and overview analytics, enough to test if auto DMs work for your business.

Like ManyChat, SendDM, LinkDM, and SuperProfile, Liffio supports keyword triggers, comment-to-DM, auto comment reply, and chatbots for Instagram. Liffio keeps comment to DM simple and puts full DM conversations in a separate chatbot module, with unlimited auto DMs on every plan, simple pricing, and a free tier with 2 live chatbots, making it a top ManyChat alternative.

Both terms describe the same workflow: automating Instagram DMs at scale. Liffio is a DM automation tool (also called a dming tool, auto DM software, or Instagram auto DM tool) for creators, coaches, and brands who want auto DMs from comments, stories, and the inbox.

Comment-to-DM is the core feature of any auto DM tool. You choose keywords (for example "LINK" or "GUIDE"). When someone comments that word on a post or Reel, Liffio sends your auto DM after your chosen delay and can post a public auto comment reply under their comment - the same pattern used by ManyChat, SendDM, and other Instagram auto DM tools.

Instagram auto reply refers to any automated response sent when someone interacts with your account - via comments, stories, or DMs. Liffio's auto reply features include auto DMs from comments, story reply automation, and DM auto responders. All powered by the same auto DM tool technology.

Yes, when you use a compliant auto DM tool like Liffio. We use official Instagram APIs, configurable send delays (10-60 seconds), and rate limiting. Unofficial bots that log in with your password or simulate a browser operate outside Meta's permitted use guidelines. Liffio connects only through Meta's OAuth consent flow.

Getting started

Go to your Liffio dashboard and click 'Connect Instagram'. You'll be redirected to Instagram's own login page. Authorize the app and your account will be connected in seconds.

Most creators connect Instagram and send their first automated DM in under five minutes. Pick a trigger, write your message, set your delay (10 to 60 seconds), and go live. No credit card required.

Keyword triggers are words or phrases in a comment that start an automation. If someone comments "LINK" on your post, Liffio can send them your link in DMs after your configured delay.

Automations & DMs

DMs send after your chosen delay - from 10 to 60 seconds after the trigger (comment, story reply, etc.). You control the timing so replies land at a natural conversational pace while staying on autopilot.

Each automated message sent to a unique user counts as one DM, and follow-up replies within the same conversation thread do not count again. Every plan, Free included, is uncapped: no monthly DM quota, no per-message fee, and no contact limits.

Liffio automates comment-to-DM, story replies and story mentions, inbound DM replies, ask for follow, follow-up sequences, and data collection. Each automation sends its DM after a delay you set between 10 and 60 seconds. The Free plan runs 3 automations, Starter 25, Growth 100, and Business 250. Chatbots are a separate module, with 2 live chatbots on Free.

Safety & compliance

Yes! Liffio is a Verified Meta Tech Provider and uses only official Instagram APIs, operating within Instagram's terms of service.

Each workspace connects one Instagram account, so managing several accounts means several workspaces. Free, Starter, Growth and Business include one workspace each; Agency includes 20, each one a complete Business workspace, on a single subscription, for managing client brands at scale.