Instagram DM Automation Pricing
Plans That Grow With You
From free comment-to-DM automation to full agency white-label. Every plan runs on official Instagram APIs with real-time webhook delivery.
Free plan included — no credit card required.
International · USD pricing
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Who each plan is for, in one line.
Free
Prove it on your account.
One real automation, end to end, on one Instagram account.
Starter
One account, on autopilot.
Everything a solo creator needs to turn one account into a repeatable acquisition channel.
Growth
See what's actually working.
Post-level analytics, content templates and deeper automation, for the creator still working alone.
Business
One account, run by a team.
Seats with real permissions, an approval step before anything publishes, and attribution that names the winner.
Agency
Twenty accounts, one bill.
Twenty complete Business workspaces, each costing less than a single Growth subscription.
Full platform
More than DM automation
Liffio is a complete Instagram growth toolkit - comment-to-DM engine, post scheduler, bio links, short links, lead capture, analytics, and team collaboration in one workspace.
Comment-to-DM Engine
Keyword triggers send rapid automated DMs with a custom 10–60s delay from comment. Public auto-replies, follow-ups, and multi-step flows included on paid plans.
Post Scheduler
Schedule Instagram feed posts from a calendar UI with caption templates and publish tracking.
Bio Link & Short Links
Public pages at bio.liffio.com and branded redirects at go.liffio.com with click and referrer analytics.
Lead Capture & Analytics
Track comment → DM → click. Capture leads from automations and link clicks, workspace-scoped.
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Frequently Asked Questions
Pricing and plan details match what you see above - updated for your region.
Instagram DM automation
Yes. Instagram permits DM automation through its official API, which is part of Meta's developer platform. Tools that connect via the official API using OAuth — rather than scraping or using your password — are the path Instagram's platform policy allows. Liffio integrates exclusively through this official API using OAuth: you approve the permissions on Meta's consent screen when you connect, and you can revoke access at any time from your Instagram settings. Never passwords, scraping, or unofficial endpoints. The distinction matters practically: tools operating outside the official API — browser automation, credential scraping, or unofficial endpoints — work outside Meta's permitted use guidelines, which is where account risk comes from.
Comment-to-DM automation sends a direct message to someone automatically when they comment a specific keyword on your Instagram post or Reel. Here is how it works: you connect your Instagram account via the official API, choose a post, set a trigger keyword (such as LINK, PRICE, or GUIDE), and write a DM template. When any commenter types that keyword, the automation fires and sends your pre-written DM — after a short configurable delay of 10 to 60 seconds — without you doing anything manually. For example: you post a Reel about a digital product and tell viewers to comment FREE to get the download link. Every person who comments that word receives the link in their inbox automatically, even if you are asleep or offline. One limitation: comment-to-DM only fires on posts you explicitly enable it for. It does not apply to all posts on your account automatically.
Instagram's enforcement targets tools that access accounts by logging in with your password, simulating browser behavior, or using unofficial endpoints. The official Instagram API works differently. You authorize Liffio through Meta's own OAuth screen — the same login flow used by major apps like Hootsuite or Later. Your password is never entered into Liffio at any point, and Liffio never stores credentials. Meta issues an access token directly to Liffio, which you can revoke at any time from your Instagram settings under Apps and Websites. Liffio also adds a 10–60 second configurable delay between trigger and send, so each automated reply arrives at a natural conversational pace for the person receiving it rather than as an instant blast.
Yes. With keyword-trigger tools like Liffio, you can automate replies to incoming Instagram interactions such as comments on posts and Reels, story replies, and inbound DMs. Each automation type works through the same mechanism: you define a trigger condition (a keyword or a reply), write the message, and set a delay. When the trigger fires, Liffio sends the message automatically via Instagram's official API. For example: if you run a coaching business, you could set up a DM trigger so that anyone who sends you the word APPLY in a DM receives your application form link — without you checking your inbox. The delay is configurable between 10 and 60 seconds per automation, so replies arrive at a natural conversational pace for the recipient instead of landing the instant they comment.
Liffio. It has a free plan with no credit card required that runs comment-to-DM automation in production — not just as a demo. Paid plans start at $9/month. For comparison: since ManyChat's March 2026 pricing change, its free tier is capped at 25 Active Contacts per month, and paid plans start at $14/month for 250 contacts with per-contact overage fees as your audience grows. SendDM and LinkDM are simpler tools with focused feature sets; pricing varies. SuperProfile bundles bio-link storefronts with automation and prices accordingly. What makes Liffio structurally cheaper for Instagram-focused creators is that there are no per-contact fees. You pay the same $9/month whether you automate DMs to 100 people or 10,000 people. ManyChat charges based on how many people you interact with each month, which means a single viral Reel can trigger overage charges unexpectedly. The free plan includes one Instagram account, unlimited automated DMs, comment keyword triggers, and basic analytics — enough to validate whether automation works for your use case before paying anything.
Auto DM tools
An auto DM tool (also called auto DM software or DM automation tool) sends Instagram direct messages automatically when a trigger fires - for example a keyword in a comment, a story reply, or an inbound DM. Liffio is an auto DM tool that lets you set delays (10–60 seconds), personalize messages, and run comment-to-DM flows without manual inbox work.
Auto DMs are automated direct messages sent by an auto DM tool when someone triggers a specific action - like commenting a keyword on your post, replying to your story, or sending you a DM. With Liffio's auto DMs, you set up the trigger once, and the tool sends your pre-written message automatically 24/7.
An auto comment tool (or auto comment reply tool) replies publicly under your Instagram post and can send a matching private DM. Liffio combines auto comment reply with comment-to-DM automation so one keyword trigger handles both the public reply and the automated DM - the signature workflow of tools like ManyChat.
The best auto DM tool depends on your needs. Liffio is ideal for creators and brands who want unlimited auto DMs, simple pricing, and a free tier. We offer the same comment-to-DM, auto comment reply, and story automation features as ManyChat, SendDM, and SuperProfile - without per-message limits.
Yes! Liffio offers a free auto DM tool tier that lets you get started with Instagram DM automation without a credit card. The free plan includes comment-to-DM automation, auto comment reply, and basic analytics - enough to test if auto DMs work for your business.
Like ManyChat, SendDM, LinkDM, and SuperProfile, Liffio supports keyword triggers, comment-to-DM, auto comment reply, story reply automation, and multi-step DM flows for Instagram. Liffio focuses on Instagram DM automation with unlimited auto DMs on every plan, simple pricing, and a generous free tier - making it a top ManyChat alternative.
Both terms describe the same workflow: automating Instagram DMs at scale. Liffio is a DM automation tool (also called a dming tool, auto DM software, or Instagram auto DM tool) for creators, coaches, and brands who want auto DMs from comments, stories, and the inbox.
Comment-to-DM is the core feature of any auto DM tool. You choose keywords (for example "LINK" or "GUIDE"). When someone comments that word on a post or Reel, Liffio sends your auto DM after your chosen delay and can post a public auto comment reply under their comment - the same pattern used by ManyChat, SendDM, and other Instagram auto DM tools.
Instagram auto reply refers to any automated response sent when someone interacts with your account - via comments, stories, or DMs. Liffio's auto reply features include auto DMs from comments, story reply automation, and DM auto responders. All powered by the same auto DM tool technology.
Yes, when you use a compliant auto DM tool like Liffio. We use official Instagram APIs, configurable send delays (10-60 seconds), and rate limiting. Unofficial bots that log in with your password or simulate a browser operate outside Meta's permitted use guidelines — Liffio connects only through Meta's OAuth consent flow.
Getting started
Go to your Liffio dashboard and click 'Connect Instagram'. You'll be redirected to sign in with Instagram. Authorize the app and your account will be connected in seconds.
Most creators connect Instagram and send their first automated DM in under five minutes. Pick a trigger, write your message, set your delay (10–60 seconds), and go live. No credit card required.
Keyword triggers are words or phrases in a comment that start an automation. If someone comments "LINK" on your post, Liffio can send them your link in DMs after your configured delay.
Automations & DMs
DMs send after your chosen delay - from 10 to 60 seconds after the trigger (comment, story reply, etc.). You control the timing so replies land at a natural conversational pace while staying on autopilot.
Each automated message sent to a unique user counts as one DM. Replies within the same conversation thread do not count as additional DMs.
Comment-to-DM, story replies and story mentions, multi-step flows, follow-up sequences, and more - depending on your plan.
Plans & billing
Yes. The Free plan is $0/month. No credit card required. You get one Instagram account, unlimited automated DMs, comment keyword triggers, public auto-replies, a bio link page, and basic analytics.
Five tiers: Free ($0/mo), Starter ($9/mo or $7.50/mo billed annually), Growth ($29/mo or $24.17/mo billed annually), Business ($59/mo or $49.17/mo billed annually), Agency ($549/mo or $457.50/mo billed annually). Every plan connects one Instagram account per workspace and includes unlimited automated DMs.
Yes. All paid plans are available on monthly or annual billing. Annual billing charges 10 months instead of 12, so two months are free. Payments are handled via Stripe (global) or Razorpay (India).
Yes. Every plan includes unlimited automated DMs - there is no monthly cap on how many messages you can send.
Cancel anytime from account settings. There are no cancellation fees - your plan stays active until the end of the current billing period.
Yes. Qualified Instagram creators (5K–100K followers) can apply for our Creators Program and receive the full Business plan ($59/mo value) at no cost in exchange for active platform usage. No credit card required.
Safety & compliance
Yes! Liffio uses official Instagram APIs and operates within Instagram's terms of service.
Each workspace connects one Instagram account, so managing several accounts means several workspaces. Free, Starter, Growth and Business include one workspace each; Agency includes 20, with white-label and client sub-workspaces for managing client brands at scale.
Plan details
Starter includes all automation trigger types (comment-to-DM, story reply, inbound DM reply, ask for follow, follow-up sequences, collect user data), unlimited DM message templates, multi-step DM follow-up flows, short links (go.liffio.com) with click and referrer tracking, lead capture from DMs and link clicks, post scheduler (Instagram feed), advanced analytics dashboard, conversion analytics (comment to DM to click), up to 3 team member seats, and priority email support.
Business includes everything in Starter, plus follow-up DM sequences, full conversion analytics with Instagram account-level insights, up to 15 team member seats with role-based access, branded short links with UTM attribution, and priority support plus an onboarding call. Built for brands, e-commerce teams, and coaches who need attribution tracking across the full funnel.
Agency includes everything in Business, plus agency white-label workspaces, client sub-workspaces with CLIENT role access, a dedicated account manager, SLA-backed priority support, and volume and multi-workspace pricing. Built for marketing agencies running Instagram automation across multiple client brands from a single account.
The Agency plan ($549/mo, ₹22,999/mo in India) is purpose-built for agencies. It includes white-label workspaces, client sub-workspaces with restricted CLIENT role access, a dedicated account manager, and SLA-backed priority support. If you manage Instagram automation for multiple brands and need to keep client accounts separate and white-labelled, Agency is the only plan that supports this at scale.
No. Liffio's pricing is flat and transparent. You pay the plan price — monthly or annually — and that is the total cost. No per-message fees, no overage charges, no contact limits, no feature add-ons sold separately, and no setup fees.
Yes. Start on the Free plan and upgrade to Starter, Business, or Agency at any time from your dashboard. Upgrades take effect immediately with a prorated charge. All existing automations, data, and connected Instagram accounts carry over to the new plan automatically.
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