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pricing

Pay for the Instagram account you’re actually running.

Instagram DM automation pricing - plans that grow with you.

Each plan runs a single Instagram account. You move up when the work changes - when you start measuring, when someone else joins the account, when running each brand separately costs more than running them together. Every plan runs on the official Instagram API with real-time webhook delivery.

1 workspace=1 Instagram account=1 subscription

Free plan included - no credit card required.

International · USD pricing
Save 17%

Swipe to compare plans

Free

Test whether comment to DM converts on your own audience before paying anything.

$0

Forever. One free workspace per login.

Start free

Included

  • Comment to DM that works: keyword and any comment triggers, public auto reply
  • 2 live chatbots with link buttons and chat analytics
  • Bio link page and short links, Liffio badge shown
  • Leads list with the full interaction timeline
  • Overview analytics
  • Unlimited DMs, no quota, no contact caps

Limits

Automations
3
DMs
Unlimited
DM follow-ups
0
Live chatbots
2
Steps per bot
15
Keywords per bot
5
Follow-ups per step
0
Team members
1
AI tokens / month
1,000

API limits

API requests / day
0
API keys
0

Starter

One creator running a single account as a real acquisition channel.

$9/month

Or $90/year, a 17% saving

Choose Starter

Everything in Free, plus

  • Liffio branding off, on DMs, chatbots and your bio link
  • Trigger blocks: a different reply for every keyword on one post
  • Follow before DM, on automations and chatbots
  • 5 live chatbots with questions, conditions, media and personalization
  • Follow-up sequences, 2 per automation, plus 1 follow-up per chatbot step
  • Lead export, conversion rate and 30 day history
  • Custom slugs and bio link styling with click tracking
  • API access: 200 requests a day, 5 keys

Limits

Automations
25
DMs
Unlimited
DM follow-ups
2
Live chatbots
5
Steps per bot
40
Keywords per bot
15
Follow-ups per step
1
Team members
3
AI tokens / month
10,000

API limits

API requests / day
200
API keys
5
The new step

Growth

A serious creator posting consistently and deciding from data, still working alone.

$29/month

Or $290/year, a 17% saving

Choose Growth

Everything in Starter, plus

  • Ice breakers: 4 tappable questions above every empty DM thread
  • Story reply and story mention triggers
  • Default reply answers any DM that matches nothing
  • 15 live chatbots with chain bots, templates and tags
  • Start a chatbot from a comment
  • Post, video and profile metrics with 90 day history
  • Caption and schedule templates, hashtag groups, bulk upload
  • 5 follow-ups per automation, 2 per chatbot step, and 30,000 AI tokens

Limits

Automations
100
DMs
Unlimited
DM follow-ups
5
Live chatbots
15
Steps per bot
100
Keywords per bot
40
Follow-ups per step
2
Team members
5
AI tokens / month
30,000

API limits

API requests / day
500
API keys
10
For teams

Business

More than one person touches the account, and someone must answer for results.

$59/month

Or $590/year, a 17% saving

Choose Business

Everything in Growth, plus

  • Chatbot lead capture: answers land straight in your leads list
  • Webhook step: send answers to your own system mid chat
  • A/B testing on chatbot steps
  • Handover routing and business hours
  • Unlimited live chatbots
  • Post approvals and activity log
  • Per person permissions for up to 15 team members
  • Analytics export and per automation attribution

Limits

Automations
250
DMs
Unlimited
DM follow-ups
10
Live chatbots
Unlimited
Steps per bot
Unlimited
Keywords per bot
Unlimited
Follow-ups per step
3
Team members
15
AI tokens / month
75,000

API limits

API requests / day
1,000
API keys
15
20 workspaces

Agency

Studios and multi brand operators running 10 to 20 Instagram accounts.

$549/month

$27.45 per workspace per month

Choose Agency

Twenty complete Business workspaces

  • Every workspace is a full Business workspace: same features, same limits
  • One subscription, one invoice, one renewal date for all 20
  • Agency branding and hide Liffio branding
  • Client workspaces, created as you win clients
  • Switch workspaces from one login
  • Cheaper per workspace than a single Growth plan

Per workspace, across 20

Automations
250
DMs
Unlimited
DM follow-ups
10
Live chatbots
Unlimited
Steps per bot
Unlimited
Keywords per bot
Unlimited
Follow-ups per step
3
Team members
15
AI tokens / month
75,000

API limits, per workspace

API requests / day
1,000
API keys
15
Billed as an export. No Indian GST applies. Billed via Razorpay.Annual billing is a flat 17% saving on every tier, roughly two months free.
No contractsCancel anytimeNo credit card requiredInstant setupRazorpay billing

Content creator with 5K+ followers? Apply to the Creators Program →

the_ladder

Two crossable steps, where there used to be one cliff.

Growth exists because a solo creator who outgrows Starter does not need team permissions - they need to know how their posts are performing. Each step is now worth crossing on its own merits.

Free
$0
Unlimited DMs, comment to DM and 2 live chatbots
Starter
$9/mo
Branding off, trigger blocks, chatbot questions and conditions
Growth
$29/mo
Ice breakers, story triggers, post metrics, templates
Business
$59/mo
Chatbot lead capture, approvals, team permissions
Agency
$549/mo
20 Business workspaces on one bill

Starter to Growth is 3.2x, Growth to Business 2.0x. Without Growth in between, the one step from Starter to Business would be 6.6x. Business is gated on an event - someone else joining the account - not on a number a solo creator drifts past.

Billed as an export. No Indian GST applies.

full_platform

More than DM automation.

Liffio is a complete Instagram growth toolkit - comment-to-DM engine, chatbots, post scheduler, bio links, short links, lead capture, analytics, and team collaboration in one workspace.

Comment-to-DM engine

Keyword triggers send rapid automated DMs with a custom 10-60s delay from comment. Public auto replies on every plan, follow-up sequences on paid plans. Unlimited DMs on every plan.

Chatbots

A separate module for full DM conversations: questions, conditions, media and follow-ups, then ice breakers, story triggers and lead capture as you move up. 2 live chatbots on Free.

Post scheduler

Schedule Instagram feed posts from a calendar UI with caption templates and publish tracking.

Bio link & short links

Public pages at bio.liffio.com and branded redirects at go.liffio.com with click and referrer analytics.

Lead capture & analytics

Track comment to DM to click. Capture leads from automations and link clicks, workspace-scoped.

the_agency_question

At 10 accounts, Agency stops being an upgrade and becomes the cheaper option.

Agency is 20 Business workspaces bought together, chatbots included, with agency branding on top. Drag to the number of Instagram accounts you actually run.

Individual Business subscriptions vs one Agency bill

Every Business feature and limit either way. The only variable is how many accounts you’re paying for.

Agency wins
Save $41/mo and get 10 more workspaces
110 · Agency wins from here20
Individual Business$59 × 10
$590
One Agency subscription20 workspaces, flat
$549
Cost per account run
$54.90/mo
Difference
−$41
Over a year
$492
Slots left
10 of 20

Billed as an export. No Indian GST applies.

At all 20 slots, a full Business workspace inside Agency costs $27.45/month, less than a single Growth subscription at $29.

every_capability_every_plan

What is actually in each plan.

Limits are per workspace and never pooled. Agency is Business in every workspace, twenty times over, plus agency branding and client workspaces.

Swipe to compare all plans

CapabilityFree1 workspaceStarter1 workspaceGrowth1 workspaceBusiness1 workspaceAgency20 workspaces
DMsNo cap on any plan, Free included.
Automated DMsUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Comment to DM automation
Keyword triggers✓✓✓✓✓
Excluded keywords✓✓✓✓✓
Any comment trigger✓✓✓✓✓
Public replies✓✓✓✓✓
Reply variants✓✓✓✓✓
DM button✓✓✓✓✓
Trigger blocks: the multi-keyword builder✓✓✓✓
Follow before DM✓✓✓✓
Turn off Liffio branding✓✓✓✓
ChatbotsFull DM conversations, a separate module from comment to DM automation.
Build and publish a chatbot✓✓✓✓✓
Manage contacts✓✓✓✓✓
Link buttons✓✓✓✓✓
Chat analytics✓✓✓✓✓
Questions✓✓✓✓
Conditions✓✓✓✓
Media messages✓✓✓✓
Personalization✓✓✓✓
Follow-ups inside a chat✓✓✓✓
Follow gate before the bot replies✓✓✓✓
Turn off Liffio chatbot branding✓✓✓✓
Ice breakers✓✓✓
Story reply and story mention triggers✓✓✓
Default reply for unmatched DMs✓✓✓
Chain bots✓✓✓
Chatbot templates✓✓✓
Tags✓✓✓
Start a chatbot from a comment✓✓✓
Lead capture into the leads list✓✓
Webhook step✓✓
A/B testing on a step✓✓
Handover routing✓✓
Business hours✓✓
Notify step✓✓
Live chatbots2515UnlimitedUnlimited
Steps per bot1540100UnlimitedUnlimited
Keywords per bot51540UnlimitedUnlimited
Condition rules0515UnlimitedUnlimited
Follow-ups per step01233
Chatbot conversations a month500UnlimitedUnlimitedUnlimitedUnlimited
Buttons per step, Instagram's own cap1313131313
Post scheduler
Feed posts, reels, stories, carousels✓✓✓✓✓
Media library✓✓✓✓✓
First comment, music, alt text✓✓✓✓✓
Cover selection, timezone scheduling✓✓✓✓✓
Bulk upload✓✓✓
Caption templates✓✓✓
Schedule templates✓✓✓
Hashtag groups✓✓✓
Approval workflow and approve posts✓✓
Activity log✓✓
Bio link & short links
Bio link✓✓✓✓✓
Bio link custom slug✓✓✓✓
Hide the bio link badge✓✓✓✓
Bio link styling✓✓✓✓
Bio link click tracking✓✓✓✓
Short links✓✓✓✓✓
Short link custom slugs✓✓✓✓
Leads
Leads list and timeline✓✓✓✓✓
Lead export✓✓✓✓
Analytics
Overview analytics✓✓✓✓✓
Conversion rate✓✓✓✓
Analytics history30 days90 days90 days90 days
Post metrics✓✓✓
Video metrics✓✓✓
Profile outcomes✓✓✓
AI insights✓✓✓
Analytics export✓✓
Per automation attribution✓✓
Team & account
Team invites and roles✓✓✓✓✓
Per person permissions✓✓
Audit log✓✓✓✓✓
Two factor authentication✓✓✓✓✓
Affiliate programme✓✓✓✓✓
Agency
One bill and one billing date for all 20 workspaces✓
Agency branding and hide Liffio branding✓
Client workspaces✓
Limits: per workspace, never pooled
Workspaces111120
Automation workflows325100250250
DM follow-ups per automation0251010
Team members1351515
AI tokens per month1,00010,00030,00075,00075,000
API limitsCalls through the Liffio API, per workspace. Scheduling, automations and chatbots in the app are not limited by these.
API access✓✓✓✓
API requests per day02005001,0001,000
API keys05101515
Automations per day via API050150400400
Scheduled posts per day via API050150400400

Free · Starter · Growth · Business · Agency - scroll horizontally to compare

positioning

Who each plan is for, in one line.

Free

Prove it on your account.

Unlimited DMs, a real automation and 2 live chatbots, on one Instagram account.

Starter

One account, on autopilot.

Everything a solo creator needs to turn one account into a repeatable acquisition channel.

Growth

See what's actually working.

Post-level analytics, content templates, ice breakers and story triggers, for the creator still working alone.

Business

One account, run by a team.

Team members with real permissions, an approval step before anything publishes, and chatbots that capture leads.

Agency

Twenty accounts, one bill.

Twenty complete Business workspaces, each costing less than a single Growth subscription.

1 workspace = 1 Instagram account = 1 subscription

Free proves itStarter runs itGrowth measures itBusiness delegates itAgency multiplies it by 20

questions

Frequently Asked Questions

Pricing and plan details match what you see above - updated for your region.

Instagram DM automation

Yes. Instagram permits DM automation through its official API, which is part of Meta's developer platform. Tools that connect via the official API using OAuth, rather than scraping or using your password, are the path Instagram's platform policy allows. Liffio integrates exclusively through this official API using OAuth: you approve the permissions on Meta's consent screen when you connect, and you can revoke access at any time from your Instagram settings. Never passwords, scraping, or unofficial endpoints. The distinction matters practically: tools operating outside the official API (browser automation, credential scraping, or unofficial endpoints) work outside Meta's permitted use guidelines, which is where account risk comes from.

Comment-to-DM automation sends a direct message to someone automatically when they comment a specific keyword on your Instagram post or Reel. Here is how it works: you connect your Instagram account via the official API, choose a post, set a trigger keyword (such as LINK, PRICE, or GUIDE), and write a DM template. When any commenter types that keyword, the automation fires and sends your pre-written DM, after a short configurable delay of 10 to 60 seconds, without you doing anything manually. For example: you post a Reel about a digital product and tell viewers to comment FREE to get the download link. Every person who comments that word receives the link in their inbox automatically, even if you are asleep or offline. One limitation: comment-to-DM only fires on posts you explicitly enable it for. It does not apply to all posts on your account automatically.

Instagram's enforcement targets tools that access accounts by logging in with your password, simulating browser behavior, or using unofficial endpoints. The official Instagram API works differently. You authorize Liffio through Meta's own OAuth screen, the same login flow used by major apps like Hootsuite or Later. Your password is never entered into Liffio at any point, and Liffio never stores credentials. Meta issues an access token directly to Liffio, which you can revoke at any time from your Instagram settings under Apps and Websites. Liffio also adds a configurable 10 to 60 second delay between trigger and send, so each automated reply arrives at a natural conversational pace for the person receiving it rather than as an instant blast.

Yes. With keyword-trigger tools like Liffio, you can automate replies to incoming Instagram interactions such as comments on posts and Reels, story replies, and inbound DMs. Each automation type works through the same mechanism: you define a trigger condition (a keyword or a reply), write the message, and set a delay. When the trigger fires, Liffio sends the message automatically via Instagram's official API. For example: if you run a coaching business, you could set up a DM trigger so that anyone who sends you the word APPLY in a DM receives your application form link, without you checking your inbox. The delay is configurable between 10 and 60 seconds per automation, so replies arrive at a natural conversational pace for the recipient instead of landing the instant they comment.

Liffio. It has a free plan with no credit card required that runs comment-to-DM automation in production, not just as a demo. Paid plans start at $9/month. For comparison: since ManyChat's March 2026 pricing change, its free tier is capped at 25 Active Contacts per month, and paid plans start at $14/month for 250 contacts with per-contact overage fees as your audience grows. SendDM and LinkDM are simpler tools with focused feature sets; pricing varies. SuperProfile bundles bio-link storefronts with automation and prices accordingly. What makes Liffio structurally cheaper for Instagram-focused creators is that there are no per-contact fees. You pay the same $9/month whether you automate DMs to 100 people or 10,000 people. ManyChat charges based on how many people you interact with each month, which means a single viral Reel can trigger overage charges unexpectedly. The free plan includes unlimited DMs, 3 automation workflows, 2 live chatbots, comment keyword triggers, and overview analytics. That is enough to validate whether automation works for your use case before paying anything.

Auto DM tools

An auto DM tool (also called auto DM software or DM automation tool) sends Instagram direct messages automatically when a trigger fires - for example a keyword in a comment, a story reply, or an inbound DM. Liffio is an auto DM tool that lets you set delays (10 to 60 seconds), personalize messages, and run comment-to-DM flows without manual inbox work.

Auto DMs are automated direct messages sent by an auto DM tool when someone triggers a specific action - like commenting a keyword on your post, replying to your story, or sending you a DM. With Liffio's auto DMs, you set up the trigger once, and the tool sends your pre-written message automatically 24/7.

An auto comment tool (or auto comment reply tool) replies publicly under your Instagram post and can send a matching private DM. Liffio combines auto comment reply with comment-to-DM automation so one keyword trigger handles both the public reply and the automated DM - the signature workflow of tools like ManyChat.

The best auto DM tool depends on your needs. Liffio is ideal for creators and brands who want unlimited auto DMs on every plan, Free included, simple pricing, and chatbots as their own module. We offer comment-to-DM, auto comment reply and chatbots, like ManyChat, SendDM, and SuperProfile, without per-message or per-contact fees.

Yes! Liffio offers a free auto DM tool tier that lets you get started with Instagram DM automation without a credit card. The free plan includes comment-to-DM automation, auto comment reply, 2 live chatbots, unlimited DMs, and overview analytics, enough to test if auto DMs work for your business.

Like ManyChat, SendDM, LinkDM, and SuperProfile, Liffio supports keyword triggers, comment-to-DM, auto comment reply, and chatbots for Instagram. Liffio keeps comment to DM simple and puts full DM conversations in a separate chatbot module, with unlimited auto DMs on every plan, simple pricing, and a free tier with 2 live chatbots, making it a top ManyChat alternative.

Both terms describe the same workflow: automating Instagram DMs at scale. Liffio is a DM automation tool (also called a dming tool, auto DM software, or Instagram auto DM tool) for creators, coaches, and brands who want auto DMs from comments, stories, and the inbox.

Comment-to-DM is the core feature of any auto DM tool. You choose keywords (for example "LINK" or "GUIDE"). When someone comments that word on a post or Reel, Liffio sends your auto DM after your chosen delay and can post a public auto comment reply under their comment - the same pattern used by ManyChat, SendDM, and other Instagram auto DM tools.

Instagram auto reply refers to any automated response sent when someone interacts with your account - via comments, stories, or DMs. Liffio's auto reply features include auto DMs from comments, story reply automation, and DM auto responders. All powered by the same auto DM tool technology.

Yes, when you use a compliant auto DM tool like Liffio. We use official Instagram APIs, configurable send delays (10-60 seconds), and rate limiting. Unofficial bots that log in with your password or simulate a browser operate outside Meta's permitted use guidelines. Liffio connects only through Meta's OAuth consent flow.

Getting started

Go to your Liffio dashboard and click 'Connect Instagram'. You'll be redirected to Instagram's own login page. Authorize the app and your account will be connected in seconds.

Most creators connect Instagram and send their first automated DM in under five minutes. Pick a trigger, write your message, set your delay (10 to 60 seconds), and go live. No credit card required.

Keyword triggers are words or phrases in a comment that start an automation. If someone comments "LINK" on your post, Liffio can send them your link in DMs after your configured delay.

Automations & DMs

DMs send after your chosen delay - from 10 to 60 seconds after the trigger (comment, story reply, etc.). You control the timing so replies land at a natural conversational pace while staying on autopilot.

Each automated message sent to a unique user counts as one DM, and follow-up replies within the same conversation thread do not count again. Every plan, Free included, is uncapped: no monthly DM quota, no per-message fee, and no contact limits.

Liffio automates comment-to-DM, story replies and story mentions, inbound DM replies, ask for follow, follow-up sequences, and data collection. Each automation sends its DM after a delay you set between 10 and 60 seconds. The Free plan runs 3 automations, Starter 25, Growth 100, and Business 250. Chatbots are a separate module, with 2 live chatbots on Free.

Plans & billing

Yes. The Free plan is $0/month. No credit card required. You get unlimited DMs, three automation workflows, 2 live chatbots with link buttons and chat analytics, comment keyword triggers, public replies, a leads list, a bio link and short links, and overview analytics.

Five tiers: Free ($0/mo), Starter ($9/mo or $7.50/mo billed annually), Growth ($29/mo or $24.17/mo billed annually), Business ($59/mo or $49.17/mo billed annually), Agency ($549/mo or $457.50/mo billed annually). Billed as an export. No Indian GST applies. Every plan, Free included, sends unlimited automated DMs and includes chatbots, and every plan connects one Instagram account per workspace.

Yes. All paid plans are available on monthly or annual billing. Annual billing charges 10 months instead of 12, so two months are free. Payments are handled via Razorpay.

Yes, on every plan, Free included. There is no monthly cap on how many automated DMs you can send, no quota and no per-contact fees. Plans differ on features and on how many automations and chatbots you can run, not on DMs.

Yes. The Free plan includes 2 live chatbots, with link buttons, contact management and chat analytics. Starter raises that to 5 live chatbots and adds questions, conditions, media messages and personalization, Growth runs 15, and Business and Agency have no limit on live chatbots.

An automation is a comment to DM trigger: someone comments a keyword on your post or Reel and Liffio sends them a DM, with an optional public reply under their comment. A chatbot is a separate module for a full conversation inside the DM: it can ask questions, branch on the answers, send media and buttons, and follow up inside the chat. The two work together, since on Growth and above a comment can start a chatbot, but you never need a flow builder to run a simple comment to DM automation.

Go to Settings → Billing in your Liffio dashboard and click Cancel Plan. There is no cancellation fee and no notice period: your plan keeps every feature until the end of the current billing period, which can be up to 12 months on annual billing, and is simply not charged again. You can resubscribe at any time.

Yes. Qualified Instagram creators (5K to 100K followers) can apply for our Creators Program and get everything in the Business plan ($59/mo value), chatbots included, at no cost in exchange for active platform usage. The one exception is Liffio branding, which stays on. No credit card required.

Safety & compliance

Yes! Liffio is a Verified Meta Tech Provider and uses only official Instagram APIs, operating within Instagram's terms of service.

Each workspace connects one Instagram account, so managing several accounts means several workspaces. Free, Starter, Growth and Business include one workspace each; Agency includes 20, each one a complete Business workspace, on a single subscription, for managing client brands at scale.

Plan details

Starter turns off Liffio branding on DMs, chatbots and your bio link, and adds trigger blocks (a different reply for every keyword on one post), follow before DM on automations and chatbots, and 2 follow-ups per automation. Chatbots go from 2 to 5 live, with questions, conditions, media messages, personalization and 1 follow-up per chatbot step. It also adds lead export, conversion rate and 30 day history, custom slugs and bio link styling with click tracking, up to 3 team members, and API access at 200 requests a day with 5 keys.

Growth adds ice breakers (4 tappable questions above every empty DM thread), story reply and story mention triggers, a default reply for any DM that matches nothing, and starting a chatbot from a comment. It runs 15 live chatbots with chain bots, templates and tags, 100 automations with 5 follow-ups each, and 2 follow-ups per chatbot step. It also adds post, video and profile metrics with 90 day history, caption and schedule templates, hashtag groups, bulk upload, 30,000 AI tokens a month and up to 5 team members.

Business adds chatbot lead capture, so answers land straight in your leads list, a webhook step that sends answers to your own system mid chat, A/B testing on chatbot steps, handover routing, business hours and a notify step. Live chatbots, steps and keywords per bot are unlimited, with 3 follow-ups per chatbot step. It also adds post approvals and an activity log, per person permissions for up to 15 team members, analytics export and per automation attribution, and 250 automations with 10 follow-ups each.

Agency is 20 complete Business workspaces on one subscription, with one invoice and one renewal date for all 20. Every workspace has every Business feature and limit, chatbots included. It also adds agency branding, the option to hide Liffio branding, client workspaces created as you win clients, and switching between workspaces from one login.

The Agency plan ($549/mo, ₹22,999/mo in India). It includes 20 complete Business workspaces on one subscription, agency branding and the option to hide Liffio branding, and costs less per workspace than a single Growth plan. If you manage Instagram automation and chatbots for multiple brands and need each client kept in its own workspace, Agency is the only plan that includes more than one.

No. Liffio's pricing is flat and transparent. You pay the plan price, monthly or annually, and that is the total cost. No per-message fees, no overage charges, no contact limits, no feature add-ons sold separately, and no setup fees.

Prices shown in rupees include GST, so the amount you see is the amount you pay, and we issue a GST tax invoice for every payment. Give us your state so we can apply the correct tax treatment, and your GSTIN if you want it on the invoice. Sales billed in US dollars are treated as exports and are billed without Indian GST, though you may owe tax in your own country on such a sale.

Yes. Start on the Free plan and upgrade to Starter, Growth, Business, or Agency at any time from your dashboard. Upgrades take effect immediately with a prorated charge. All existing automations, data, and connected Instagram accounts carry over to the new plan automatically.

Ready to grow your Instagram?

Create your free account at app.liffio.com - setup takes under 2 minutes.