Privacy Policy
Last updated: August 2026
This Privacy Policy explains how Liffio collects, uses, stores, and shares your personal information. By using Liffio, you agree to the practices described in this policy.
1. Who We Are
Liffio is operated by Liffio Private Limited (CIN: U58200GJ2026PTC181271), a private limited company incorporated under the Companies Act, 2013, with its registered office at First Floor, Shreeji General Store, Sultanpura Naka Laheri Pura New Road, Vadodara - 390001, Gujarat, India. We operate liffio.com and the Liffio SaaS platform, and Liffio Private Limited is the data fiduciary responsible for your personal data under this policy. Contact us at support@liffio.com for privacy-related matters.
2. Information We Collect
2.1 Information You Provide
- Full name and email address
- Country of residence
- Instagram username and profile URL
- Payment information (processed by Stripe or Razorpay - we do not store card details)
- Content you create including workflows, messages, and bio link pages
- Communications with our support team
2.2 Information Collected Automatically
- IP address and approximate location
- Browser type, device type, and operating system
- Pages visited, time on site, and interaction events
- UTM parameters and referral source
- Timezone and language settings
- Session duration and engagement data
2.3 Instagram Data
When you connect your Instagram account, we access data through Meta's official API including profile information, post comments, and DM sending capabilities. We access only what is required for platform functionality.
3. How We Use Your Information
- Providing, maintaining, and improving our platform
- Processing payments and managing subscriptions
- Sending transactional emails including receipts, alerts, and account notifications
- Analysing platform usage to improve features and user experience
- Sending marketing communications from Liffio (you may opt out at any time)
- Fraud detection, security monitoring, and abuse prevention
- Responding to support requests
- Complying with legal obligations under Indian law
4. Legal Basis for Processing (India DPDP Act 2023 and Rules 2025)
- Contractual necessity - to fulfil the services you subscribe to
- Legitimate interests - for platform security, fraud prevention, and analytics
- Your consent - for marketing communications, which you may withdraw at any time
- Legal obligation - for tax, accounting, and regulatory compliance
5. Data Sharing
5.1 Trusted Service Providers
We only share personal data with trusted service providers necessary to operate the platform. These include:
- Stripe and Razorpay - payment processing
- Meta (Instagram) - API integration for automation
- Email service providers - for transactional and marketing emails
- Cloud hosting providers - for server infrastructure
- Analytics tools - for platform usage insights
All service providers are contractually required to handle your data securely and only for the purposes we specify.
5.2 We Do Not Sell Your Data
We do not sell personal data to third parties. We may use aggregated and anonymised data (which cannot identify you) for analytics, product improvement, and marketing purposes.
5.3 Future Data Sharing Practices
If we introduce new data sharing practices that materially change how your personal data is used, we will notify you and, where required by law, obtain your consent before implementing such changes.
5.4 Legal Disclosures
We may disclose your information if required by law, court order, or government authority, or if necessary to protect our rights, prevent fraud, or ensure user safety.
5.5 Business Transfers
If Liffio is acquired or its assets transferred, your data may be transferred as part of that transaction. We will notify you via email or platform notice in such an event.
6. Data Retention
We retain your personal data for as long as necessary to provide our services and fulfil the purposes described in this policy, or as required by applicable law. When data is no longer needed for these purposes, we will delete or anonymise it.
Specific retention periods:
- Active account data - retained while your account remains open
- Billing and payment records - retained for 7 years as required by Indian tax law
- Support communications - retained for up to 3 years for dispute resolution
- Analytics data - retained in anonymised form for platform improvement
- Data subject to active legal dispute - retained until resolution
7. Your Rights
- Access - request a copy of personal data we hold about you
- Correction - request correction of inaccurate data
- Deletion - request deletion of your personal data (see Section 8)
- Portability - receive your data in a machine-readable format
- Opt out - unsubscribe from marketing emails at any time
- Lodge a complaint - with India's Data Protection Board
To exercise any of these rights, email support@liffio.com. We will respond within 30 days.
8. Data Deletion Process
To request deletion of your personal data, email support@liffio.com with the subject line "Data Deletion Request" and include your account email address and registered name. We may verify your identity before processing the request. Requests are processed within 30 days, subject to legal and operational requirements.
Please note that certain data cannot be deleted immediately or at all, including:
- Billing records required by Indian tax law (retained for 7 years)
- Data involved in an active legal dispute or investigation
- Anonymised data that cannot be linked back to you
9. Data Security
We implement industry-standard security measures including encrypted data transmission (HTTPS/TLS), access controls, and secure infrastructure. No method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data and will notify you promptly in the event of a data breach affecting your information.
10. Cookies and Tracking
We use cookies and similar tracking technologies. See our Cookie Policy for full details on what cookies we use and how to manage them.
11. Children's Privacy
Liffio is not intended for persons under 18. We do not knowingly collect personal data from minors. If we become aware a user is under 18, we will terminate their account and delete their data promptly.
12. International Data Transfers
Your data may be processed on servers outside India when using third party services such as Stripe or our hosting provider. We ensure such providers maintain appropriate data protection standards.
13. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you via email or through the platform. Continued use of the platform after such changes constitutes your acceptance.
14. Contact
For privacy-related enquiries: support@liffio.com
Frequently Asked Questions
Instagram DM automation
Yes. Instagram permits DM automation through its official API, which is part of Meta's developer platform. Tools that connect via the official API using OAuth — rather than scraping or using your password — are the path Instagram's platform policy allows. Liffio integrates exclusively through this official API using OAuth: you approve the permissions on Meta's consent screen when you connect, and you can revoke access at any time from your Instagram settings. Never passwords, scraping, or unofficial endpoints. The distinction matters practically: tools operating outside the official API — browser automation, credential scraping, or unofficial endpoints — work outside Meta's permitted use guidelines, which is where account risk comes from.
Comment-to-DM automation sends a direct message to someone automatically when they comment a specific keyword on your Instagram post or Reel. Here is how it works: you connect your Instagram account via the official API, choose a post, set a trigger keyword (such as LINK, PRICE, or GUIDE), and write a DM template. When any commenter types that keyword, the automation fires and sends your pre-written DM — after a short configurable delay of 10 to 60 seconds — without you doing anything manually. For example: you post a Reel about a digital product and tell viewers to comment FREE to get the download link. Every person who comments that word receives the link in their inbox automatically, even if you are asleep or offline. One limitation: comment-to-DM only fires on posts you explicitly enable it for. It does not apply to all posts on your account automatically.
Instagram's enforcement targets tools that access accounts by logging in with your password, simulating browser behavior, or using unofficial endpoints. The official Instagram API works differently. You authorize Liffio through Meta's own OAuth screen — the same login flow used by major apps like Hootsuite or Later. Your password is never entered into Liffio at any point, and Liffio never stores credentials. Meta issues an access token directly to Liffio, which you can revoke at any time from your Instagram settings under Apps and Websites. Liffio also adds a 10–60 second configurable delay between trigger and send, so each automated reply arrives at a natural conversational pace for the person receiving it rather than as an instant blast.
Yes. With keyword-trigger tools like Liffio, you can automate replies to incoming Instagram interactions such as comments on posts and Reels, story replies, and inbound DMs. Each automation type works through the same mechanism: you define a trigger condition (a keyword or a reply), write the message, and set a delay. When the trigger fires, Liffio sends the message automatically via Instagram's official API. For example: if you run a coaching business, you could set up a DM trigger so that anyone who sends you the word APPLY in a DM receives your application form link — without you checking your inbox. The delay is configurable between 10 and 60 seconds per automation, so replies arrive at a natural conversational pace for the recipient instead of landing the instant they comment.
Liffio. It has a free plan with no credit card required that runs comment-to-DM automation in production — not just as a demo. Paid plans start at $9/month. For comparison: since ManyChat's March 2026 pricing change, its free tier is capped at 25 Active Contacts per month, and paid plans start at $14/month for 250 contacts with per-contact overage fees as your audience grows. SendDM and LinkDM are simpler tools with focused feature sets; pricing varies. SuperProfile bundles bio-link storefronts with automation and prices accordingly. What makes Liffio structurally cheaper for Instagram-focused creators is that there are no per-contact fees. You pay the same $9/month whether you automate DMs to 100 people or 10,000 people. ManyChat charges based on how many people you interact with each month, which means a single viral Reel can trigger overage charges unexpectedly. The free plan includes one Instagram account, unlimited automated DMs, comment keyword triggers, and basic analytics — enough to validate whether automation works for your use case before paying anything.
Auto DM tools
An auto DM tool (also called auto DM software or DM automation tool) sends Instagram direct messages automatically when a trigger fires - for example a keyword in a comment, a story reply, or an inbound DM. Liffio is an auto DM tool that lets you set delays (10–60 seconds), personalize messages, and run comment-to-DM flows without manual inbox work.
Auto DMs are automated direct messages sent by an auto DM tool when someone triggers a specific action - like commenting a keyword on your post, replying to your story, or sending you a DM. With Liffio's auto DMs, you set up the trigger once, and the tool sends your pre-written message automatically 24/7.
An auto comment tool (or auto comment reply tool) replies publicly under your Instagram post and can send a matching private DM. Liffio combines auto comment reply with comment-to-DM automation so one keyword trigger handles both the public reply and the automated DM - the signature workflow of tools like ManyChat.
The best auto DM tool depends on your needs. Liffio is ideal for creators and brands who want unlimited auto DMs, simple pricing, and a free tier. We offer the same comment-to-DM, auto comment reply, and story automation features as ManyChat, SendDM, and SuperProfile - without per-message limits.
Yes! Liffio offers a free auto DM tool tier that lets you get started with Instagram DM automation without a credit card. The free plan includes comment-to-DM automation, auto comment reply, and basic analytics - enough to test if auto DMs work for your business.
Like ManyChat, SendDM, LinkDM, and SuperProfile, Liffio supports keyword triggers, comment-to-DM, auto comment reply, story reply automation, and multi-step DM flows for Instagram. Liffio focuses on Instagram DM automation with unlimited auto DMs on every plan, simple pricing, and a generous free tier - making it a top ManyChat alternative.
Both terms describe the same workflow: automating Instagram DMs at scale. Liffio is a DM automation tool (also called a dming tool, auto DM software, or Instagram auto DM tool) for creators, coaches, and brands who want auto DMs from comments, stories, and the inbox.
Comment-to-DM is the core feature of any auto DM tool. You choose keywords (for example "LINK" or "GUIDE"). When someone comments that word on a post or Reel, Liffio sends your auto DM after your chosen delay and can post a public auto comment reply under their comment - the same pattern used by ManyChat, SendDM, and other Instagram auto DM tools.
Instagram auto reply refers to any automated response sent when someone interacts with your account - via comments, stories, or DMs. Liffio's auto reply features include auto DMs from comments, story reply automation, and DM auto responders. All powered by the same auto DM tool technology.
Yes, when you use a compliant auto DM tool like Liffio. We use official Instagram APIs, configurable send delays (10-60 seconds), and rate limiting. Unofficial bots that log in with your password or simulate a browser operate outside Meta's permitted use guidelines — Liffio connects only through Meta's OAuth consent flow.
Getting started
Go to your Liffio dashboard and click 'Connect Instagram'. You'll be redirected to sign in with Instagram. Authorize the app and your account will be connected in seconds.
Most creators connect Instagram and send their first automated DM in under five minutes. Pick a trigger, write your message, set your delay (10–60 seconds), and go live. No credit card required.
Keyword triggers are words or phrases in a comment that start an automation. If someone comments "LINK" on your post, Liffio can send them your link in DMs after your configured delay.
Automations & DMs
DMs send after your chosen delay - from 10 to 60 seconds after the trigger (comment, story reply, etc.). You control the timing so replies land at a natural conversational pace while staying on autopilot.
Each automated message sent to a unique user counts as one DM. Replies within the same conversation thread do not count as additional DMs.
Comment-to-DM, story replies and story mentions, multi-step flows, follow-up sequences, and more - depending on your plan.
Safety & compliance
Yes! Liffio uses official Instagram APIs and operates within Instagram's terms of service.
Each workspace connects one Instagram account, so managing several accounts means several workspaces. Free, Starter, Growth and Business include one workspace each; Agency includes 20, with white-label and client sub-workspaces for managing client brands at scale.