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Terms of Service

Last updated: June 2026

Please read these Terms and Conditions carefully before using Liffio. By creating an account or using any part of the platform, you agree to be bound by these Terms.

1. Acceptance of Terms

By creating an account or accessing any feature of Liffio ("Platform", "we", "us", "our"), you agree to these Terms and Conditions. Liffio is operated as a sole proprietorship and is not a registered company at this time. We may require you to explicitly accept updated Terms before continuing to use the service.

2. Eligibility

You must be at least 18 years of age to use Liffio. By using this platform, you represent and warrant that you are 18 years or older. We reserve the right to terminate any account we believe is operated by a person under 18.

3. Description of Service

Liffio is a SaaS platform that enables users to automate Instagram comment-to-DM interactions. The platform includes:

- Comment-to-DM automation engine

- Bio link page builder with analytics

- Short link system with click tracking

- Conversion analytics and reporting dashboard

- Creator and influencer program

- White label agency tools

- Affiliate program

Liffio depends on third-party platforms including Instagram (Meta). Changes to these platforms, including API limitations, policy updates, or service restrictions, may affect platform functionality.

4. Instagram API Compliance

Liffio operates exclusively through Meta's official Instagram Graph API. You agree to comply with Meta's Platform Policies, Community Standards, and Terms of Service at all times. Any violation of Meta's policies by your account is solely your responsibility. Liffio accepts no liability for account restrictions, bans, or suspensions imposed by Instagram or Meta.

5. Account Registration

You agree to provide accurate, current, and complete information when creating your account. You are responsible for maintaining the confidentiality of your login credentials.

6. Workspace and Subscription

Each workspace represents one connected Instagram account. Your subscription begins on the date of purchase and renews automatically unless cancelled. You are responsible for cancelling before the renewal date.

7. Acceptable Use

You agree not to use Liffio to:

- Send spam, unsolicited bulk messages, or harassing content

- Violate any applicable local, national, or international law

- Impersonate any person, business, or entity

- Distribute malware, viruses, or any harmful code

- Attempt to reverse engineer or extract source code

- Infringe intellectual property rights of any third party

8. Creator Program

The Creator Program provides free Business plan access to selected influencers in exchange for meeting monthly activity requirements and retaining the "Powered by @Liffio" tag. We reserve the right to revoke creator access at any time if requirements are not met.

9. Affiliate Program

Commissions are 25% one-time per referred paying customer, subject to a 14-30 day approval delay. Self-referrals are strictly prohibited.

10. White Label Services

Agency plan users may white label the platform. You acknowledge that the Instagram OAuth screen may display our platform name during account connection.

11. Intellectual Property

All content, features, functionality, trademarks, and technology of Liffio are the exclusive property of Liffio (sole proprietorship).

12. Third Party Integrations

Liffio integrates with third party services including Meta (Instagram), Stripe, and Razorpay. We are not responsible for the terms or actions of any third party service.

13. Service Availability

We strive to provide a reliable service but do not guarantee uninterrupted or error-free operation.

14. Limitation of Liability

Liffio (sole proprietorship) shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the platform.

15. Disclaimer of Warranties

The platform is provided "as is" and "as available" without warranties of any kind. We do not guarantee any specific results including follower growth or leads.

16. Indemnification

You agree to indemnify and hold harmless Liffio and its proprietor from claims arising from your use of the platform or violation of these Terms.

17. Termination

We reserve the right to suspend or terminate your account at any time, with or without notice, for violation of these Terms.

18. Governing Law

These Terms are governed by the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts in India.

19. Changes to Terms

We may update these Terms and Conditions from time to time. Continued use of the platform after such changes constitutes your acceptance.

20. Contact

For questions about these Terms: support@liffio.com

Frequently Asked Questions

Instagram DM automation

Yes. Instagram permits DM automation through its official Messaging API, which is part of Meta's developer platform. Tools that connect via the official API using OAuth — rather than scraping or using your password — are explicitly allowed under Instagram's platform policy. The Instagram Messaging API lets authorized tools send direct messages on behalf of a connected account, respond to story replies, react to live comment events, and trigger welcome messages to new followers. To use it, the tool must go through Meta's App Review process and receive specific messaging permissions. Liffio holds all required permissions and uses the official API only. The distinction matters practically: accounts that use automation tools built on official API access do not face action from Instagram. Accounts that use tools operating outside the official API — browser automation, credential scraping, or unofficial endpoints — risk suspension regardless of volume.

Comment-to-DM automation sends a direct message to someone automatically when they comment a specific keyword on your Instagram post or Reel. Here is how it works: you connect your Instagram account via the official API, choose a post, set a trigger keyword (such as LINK, PRICE, or GUIDE), and write a DM template. When any commenter types that keyword, the automation fires and sends your pre-written DM — after a short configurable delay of 10 to 60 seconds — without you doing anything manually. For example: you post a Reel about a digital product and tell viewers to comment FREE to get the download link. Every person who comments that word receives the link in their inbox automatically, even if you are asleep or offline. One limitation: comment-to-DM only fires on posts you explicitly enable it for. It does not apply to all posts on your account automatically.

No, not if you use a tool that connects through Instagram's official API. Instagram acts against accounts that use bots or tools that access your account by logging in with your password, simulating browser behavior, or using unofficial endpoints. The official Instagram Messaging API works differently. You authorize Liffio through Meta's own OAuth screen — the same login flow used by major apps like Hootsuite or Later. Your password is never entered into Liffio at any point, and Liffio never stores credentials. Meta issues an access token directly to Liffio, which you can revoke at any time from your Instagram settings under Apps and Websites. Beyond authentication method, send frequency matters. Liffio adds a 10–60 second configurable delay between trigger and send, which distributes DM volume over time and avoids the burst patterns associated with spam accounts. Running at normal usage volumes with a compliant tool carries no meaningful ban risk.

Yes. With keyword-trigger tools like Liffio, you can automate replies to five types of incoming Instagram interactions: comments on posts and Reels, story replies, live stream messages, inbound DMs, and new follower events. Each automation type works through the same mechanism: you define a trigger condition (a keyword, any reply, or a follower event), write the message, and set a delay. When the trigger fires, Liffio sends the message automatically via Instagram's official API. For example: if you run a coaching business, you could set up a DM trigger so that anyone who sends you the word APPLY in a DM receives your application form link instantly — without you checking your inbox. The delay is configurable between 10 and 60 seconds per automation. Instant zero-delay replies can trigger spam detection patterns; a short delay makes sends feel like a human responded quickly. That distinction matters for account safety at high volumes.

Liffio. It has a free plan with no credit card required that runs comment-to-DM automation in production — not just as a demo. Paid plans start at $9/month. For comparison: since ManyChat's March 2026 pricing change, its free tier is capped at 25 Active Contacts per month, and paid plans start at $14/month for 250 contacts with per-contact overage fees as your audience grows. SendDM and LinkDM are simpler tools with focused feature sets; pricing varies. SuperProfile bundles bio-link storefronts with automation and prices accordingly. What makes Liffio structurally cheaper for Instagram-focused creators is that there are no per-contact fees. You pay the same $9/month whether you automate DMs to 100 people or 10,000 people. ManyChat charges based on how many people you interact with each month, which means a single viral Reel can trigger overage charges unexpectedly. The free plan includes unlimited Instagram accounts, unlimited automated DMs, comment keyword triggers, and basic analytics — enough to validate whether automation works for your use case before paying anything.

Auto DM tools

An auto DM tool (also called auto DM software or DM automation tool) sends Instagram direct messages automatically when a trigger fires - for example a keyword in a comment, a story reply, or an inbound DM. Liffio is an auto DM tool that lets you set delays (10–60 seconds), personalize messages, and run comment-to-DM flows without manual inbox work.

Auto DMs are automated direct messages sent by an auto DM tool when someone triggers a specific action - like commenting a keyword on your post, replying to your story, or sending you a DM. With Liffio's auto DMs, you set up the trigger once, and the tool sends your pre-written message automatically 24/7.

An auto comment tool (or auto comment reply tool) replies publicly under your Instagram post and can send a matching private DM. Liffio combines auto comment reply with comment-to-DM automation so one keyword trigger handles both the public reply and the automated DM - the signature workflow of tools like ManyChat.

The best auto DM tool depends on your needs. Liffio is ideal for creators and brands who want unlimited auto DMs, simple pricing, and a free tier. We offer the same comment-to-DM, auto comment reply, and story automation features as ManyChat, SendDM, and SuperProfile - without per-message limits.

Yes! Liffio offers a free auto DM tool tier that lets you get started with Instagram DM automation without a credit card. The free plan includes comment-to-DM automation, auto comment reply, and basic analytics - enough to test if auto DMs work for your business.

Like ManyChat, SendDM, LinkDM, and SuperProfile, Liffio supports keyword triggers, comment-to-DM, auto comment reply, story reply automation, and multi-step DM flows for Instagram. Liffio focuses on Instagram DM automation with unlimited auto DMs on every plan, simple pricing, and a generous free tier - making it a top ManyChat alternative.

Both terms describe the same workflow: automating Instagram DMs at scale. Liffio is a DM automation tool (also called a dming tool, auto DM software, or Instagram auto DM tool) for creators, coaches, and brands who want auto DMs from comments, stories, live chat, and the inbox.

Comment-to-DM is the core feature of any auto DM tool. You choose keywords (for example "LINK" or "GUIDE"). When someone comments that word on a post or Reel, Liffio sends your auto DM after your chosen delay and can post a public auto comment reply under their comment - the same pattern used by ManyChat, SendDM, and other Instagram auto DM tools.

Instagram auto reply refers to any automated response sent when someone interacts with your account - via comments, stories, DMs, or live streams. Liffio's auto reply features include auto DMs from comments, story reply automation, DM auto responders, and live comment triggers. All powered by the same auto DM tool technology.

Yes, when you use a compliant auto DM tool like Liffio. We use official Instagram APIs, human-like delays (10-60 seconds), and rate limiting to keep your account safe. Unlike unofficial bots, Liffio's auto DMs don't risk account suspension.

Getting started

Go to your Liffio dashboard and click 'Connect Instagram'. You'll be redirected to sign in with Instagram. Authorize the app and your account will be connected in seconds.

Most creators connect Instagram and send their first automated DM in under five minutes. Pick a trigger, write your message, set your delay (10–60 seconds), and go live. No credit card required.

Keyword triggers are words or phrases in a comment that start an automation. If someone comments "LINK" on your post, Liffio can send them your link in DMs after your configured delay.

Automations & DMs

DMs send after your chosen delay - from 10 to 60 seconds after the trigger (comment, story reply, etc.). You control the timing for more human-like replies while staying on autopilot.

Each automated message sent to a unique user counts as one DM. Replies within the same conversation thread do not count as additional DMs.

Comment-to-DM, story mentions and reactions, live stream comments, welcome DMs for new followers, multi-step flows, follow-up sequences, and more - depending on your plan.

Plans & billing

Yes. The Free plan is $0/month. No credit card required. You get unlimited Instagram accounts, unlimited automated DMs, comment keyword triggers, public auto-replies, a bio link page, and basic analytics.

Four tiers: Free ($0), Starter ($9/mo; ₹499/mo in India), Business ($79/mo; ₹2,499/mo in India), and Agency ($299/mo; ₹9,999/mo in India). Annual billing saves 20%. Every plan includes unlimited Instagram accounts and unlimited automated DMs.

Yes. All paid plans are available on monthly or annual billing. Annual billing saves 20%. Payments are handled via Stripe (global) or Razorpay (India).

Yes. Every plan includes unlimited automated DMs - there is no monthly cap on how many messages you can send.

Cancel anytime from account settings. There are no cancellation fees - your plan stays active until the end of the current billing period.

Yes. Qualified Instagram creators (5K–100K followers) can apply for our Creators Program and receive the full Business plan ($79/mo (₹2,499/mo in India) value) at no cost in exchange for active platform usage. No credit card required.

Safety & compliance

Yes! Liffio uses official Instagram APIs. Your account is fully compliant with Instagram's terms of service.

Yes. All plans include unlimited Instagram accounts. Agency adds white-label workspaces for managing client brands at scale.