Terms and Conditions

Please read these Terms carefully. They are a contract between you and Liffio Private Limited. When you create an account, we ask you to accept these Terms and our Privacy Policy.

1. Who we are and acceptance

The Liffio platform ("Liffio", "Platform", "we", "us", "our") is owned and operated by Liffio Private Limited (CIN: U58200GJ2026PTC181271), a private limited company incorporated under the Companies Act, 2013, with its registered office at First Floor, Shreeji General Store, Sultanpura Naka Laheri Pura New Road, Vadodara - 390001, Gujarat, India.

By creating an account or using Liffio, you agree to these Terms. If you use Liffio for a business, you confirm that you are authorised to accept these Terms for that business, and "you" includes that business.

These Terms include the following policies: our Privacy Policy, Acceptable Use Policy, Refund Policy, Cookie Policy, and Shipping and Delivery Policy, and, if you take part in them, our Creators Program Policy and Affiliate Program Policy.

2. Eligibility

You must be at least 18 years old to use Liffio. By using Liffio, you confirm that you are 18 or older. We may close any account we believe is run by someone under 18.

3. What Liffio does

Liffio is a software platform that helps businesses and creators automate Instagram conversations and grow on Instagram. Depending on your plan, it includes:

• Automated replies to comments and direct messages
• A leads inbox for conversations and contact details your audience chooses to share
• Content scheduling and publishing to Instagram
• Bio link pages and short links with click analytics
• Analytics and reporting on your automations and Instagram account
• Lyra, our AI assistant, where available
• Team accounts, and client workspaces on the Agency plan
• The Creators Program and the Affiliate Program

The features available to you depend on your plan, as shown on our pricing page. Some features listed on our pricing page are marked as not included on a given plan; those are not part of what you are buying.

Liffio depends on Meta's platform. Changes Meta makes to its API, policies, or access can affect what Liffio can do.

4. Instagram and Meta

4.1 Official API only. Liffio works only through Meta's official Instagram API. You connect your account by logging in with Instagram. We never ask for your Instagram password, and we do not use unofficial or private Instagram interfaces.

4.2 Meta's rules apply to you. You must follow Meta's terms and policies, including the Instagram Terms of Use, Instagram's Community Guidelines, the Meta Platform Terms, and Meta's messaging policies. Meta may require you to accept its terms directly to use certain features.

4.3 Rules for data you get through Liffio. Through Liffio you can see data about your audience, such as usernames, comments, messages, and contact details people share with you. You must not:

• sell, rent, license, or share that data except as Meta's terms allow;
• use it to build profiles of people without their valid consent;
• use it to discriminate against anyone, or to make decisions about anyone's eligibility for housing, employment, insurance, credit, education, government benefits, or immigration status;
• use it for surveillance, including for law enforcement purposes; or
• use it in any other way the Meta Platform Terms prohibit.

4.4 Meta's actions on your account. Meta may restrict or suspend your Instagram account because of your content or how you use Instagram. Liffio is not liable for Meta's actions, except to the extent they were caused by our breach of these Terms. Our Refund Policy sets out the limited cases where you get a credit or refund.

4.5 When Meta requires action. Meta may require us to suspend or end your access to Instagram features. If that happens, we will do what Meta requires and tell you where we are allowed to.

4.6 No claim of Meta endorsement. Liffio builds on Instagram's official API. Neither we nor you may describe Liffio as endorsed by, partnered with, or certified by Meta or Instagram.

5. Your audience's data

5.1 You are responsible for it. You are responsible for the personal data of the people who interact with your connected Instagram accounts ("audience data"). You must have your own privacy notice telling your audience how you use their data, and a lawful basis for using it.

5.2 We process it for you. We process audience data only on your behalf, on your instructions (the automations and settings you set up), and as described in our Privacy Policy. We do not use it for our own purposes, and we do not send our own promotional messages to your audience.

5.3 Requests about your audience's data. If someone asks you to delete or stop using their data, you must do so. If we receive a request about your audience data, from a person or from Meta, we will pass it on to you, and we may delete the data from Liffio where the law or Meta's terms require it.

5.4 When you disconnect or leave. When an Instagram account is disconnected or your Liffio account closes, we delete that account's Instagram data as described in our Privacy Policy.

6. Your account

You must give accurate, current, and complete information when you create your account, including the country you select, which decides your billing currency and tax treatment. You are responsible for keeping your login details confidential and for all activity in your account, including by team members you invite.

You may only connect Instagram accounts that you own or are authorised to manage. Because a Liffio workspace is connected using your Instagram login, anyone who has that login can connect the same Instagram account to a workspace of their own. Treat your Instagram credentials accordingly, and disconnect Liffio from accounts you no longer control.

7. Workspaces, plans, and payment

7.1 Each workspace connects one Instagram account. Agency plans include a set number of workspaces on one subscription.

7.2 Paid plans renew automatically at the end of each billing period until you cancel. Cancel before your renewal date to stop the next charge.

7.3 Prices are shown on our pricing page in Indian rupees or US dollars, based on the country on your account. Prices shown in rupees include GST, so the amount you see is the amount you pay. Sales billed in US dollars are treated as exports and are billed without Indian GST. You may owe tax in your own country on such a sale.

7.4 For Indian customers we issue a GST tax invoice for each payment. You must give us your state so we can apply the correct tax treatment, and your GSTIN if you want it on the invoice.

7.5 Refunds and cancellations are covered by our Refund Policy.

7.6 If a payment fails, we may limit paid features until the payment is made.

8. Acceptable use

You must follow our Acceptable Use Policy. It sets out what you must not send or do on Liffio, and the Meta messaging rules that apply to your automations.

9. Creators Program

The Creators Program is covered by our Creators Program Policy.

10. Affiliate Program

The Affiliate Program, including commission rates, payouts, and rules, is covered by our Affiliate Program Policy. On affiliate matters, the Affiliate Program Policy applies.

11. Agencies and client workspaces

11.1 The Agency plan lets you manage several client Instagram accounts as separate workspaces under one subscription, with client roles for the people who work on them.

11.2 Instagram's login screen shows Liffio's name when an account is connected. You must tell your clients, in your own terms or privacy notice, that you use a third-party platform to manage their Instagram accounts.

11.3 You must make sure that each client whose Instagram account you connect agrees to terms at least as protective as these Terms, including Section 4.3 and our Acceptable Use Policy. You are responsible for your clients' use of Liffio.

11.4 If we ask, you must give us the name and contact details of each client whose Instagram account is connected through your agency account.

12. Intellectual property

All content, features, software, trademarks, and technology of Liffio belong to Liffio Private Limited.

You keep ownership of the content you create or upload. You give us permission to host, store, and process it only as needed to provide Liffio to you.

13. Third-party services

Liffio works with third-party services, including Meta (Instagram), Razorpay, and Google. We are not responsible for their terms or actions.

14. Service availability

We work hard to keep Liffio reliable, but we do not guarantee that it will always be available or error-free. In particular, connecting your Instagram account successfully does not guarantee that every comment or message will reach Liffio, since delivery depends on Meta's systems.

15. Disclaimer of warranties

Liffio is provided "as is" and "as available" without warranties of any kind. We do not guarantee any specific results, including follower growth, leads, or sales.

16. Limitation of liability

16.1 Liffio Private Limited is not liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data, arising from your use of Liffio.

16.2 Our total liability for all claims relating to Liffio or these Terms is limited to the amount you paid us in the 12 months before the event that gave rise to the claim.

16.3 Nothing in these Terms limits any liability that cannot be limited by law.

17. Indemnification

You agree to indemnify and hold harmless Liffio Private Limited and its directors, officers, and employees from claims arising from your use of Liffio, your content, your use of audience data, or your breach of these Terms or Meta's terms.

18. Suspension and termination

18.1 You can close your account at any time.

18.2 We may suspend or terminate your account, or specific features:

• if you break these Terms or any of our policies;
• if Meta requires it;
• if the law requires it; or
• to protect Liffio, Meta's platform, or other users from harm.

We will tell you why where we are allowed to.

18.3 When your account ends, your access stops, your data is handled as described in our Privacy Policy, and any refund is handled under our Refund Policy.

19. Governing law

These Terms are governed by the laws of India. The courts at Vadodara, Gujarat have exclusive jurisdiction over any dispute.

20. Changes to these Terms

We may update these Terms from time to time. If we make a material change, we will tell you by email or in the app and ask you to accept the updated Terms before you continue using Liffio.

21. Contact

For questions about these Terms, email support@liffio.com or write to Liffio Private Limited, First Floor, Shreeji General Store, Sultanpura Naka Laheri Pura New Road, Vadodara - 390001, Gujarat, India.