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Frequently Asked Questions
Answers reflect pricing for your region, including Free, Starter, Business, and Agency.
Instagram DM automation
Yes. Instagram permits DM automation through its official API, which is part of Meta's developer platform. Tools that connect via the official API using OAuth, rather than scraping or using your password, are the path Instagram's platform policy allows. Liffio integrates exclusively through this official API using OAuth: you approve the permissions on Meta's consent screen when you connect, and you can revoke access at any time from your Instagram settings. Never passwords, scraping, or unofficial endpoints. The distinction matters practically: tools operating outside the official API (browser automation, credential scraping, or unofficial endpoints) work outside Meta's permitted use guidelines, which is where account risk comes from.
Comment-to-DM automation sends a direct message to someone automatically when they comment a specific keyword on your Instagram post or Reel. Here is how it works: you connect your Instagram account via the official API, choose a post, set a trigger keyword (such as LINK, PRICE, or GUIDE), and write a DM template. When any commenter types that keyword, the automation fires and sends your pre-written DM, after a short configurable delay of 10 to 60 seconds, without you doing anything manually. For example: you post a Reel about a digital product and tell viewers to comment FREE to get the download link. Every person who comments that word receives the link in their inbox automatically, even if you are asleep or offline. One limitation: comment-to-DM only fires on posts you explicitly enable it for. It does not apply to all posts on your account automatically.
Instagram's enforcement targets tools that access accounts by logging in with your password, simulating browser behavior, or using unofficial endpoints. The official Instagram API works differently. You authorize Liffio through Meta's own OAuth screen, the same login flow used by major apps like Hootsuite or Later. Your password is never entered into Liffio at any point, and Liffio never stores credentials. Meta issues an access token directly to Liffio, which you can revoke at any time from your Instagram settings under Apps and Websites. Liffio also adds a configurable 10 to 60 second delay between trigger and send, so each automated reply arrives at a natural conversational pace for the person receiving it rather than as an instant blast.
Yes. With keyword-trigger tools like Liffio, you can automate replies to incoming Instagram interactions such as comments on posts and Reels, story replies, and inbound DMs. Each automation type works through the same mechanism: you define a trigger condition (a keyword or a reply), write the message, and set a delay. When the trigger fires, Liffio sends the message automatically via Instagram's official API. For example: if you run a coaching business, you could set up a DM trigger so that anyone who sends you the word APPLY in a DM receives your application form link, without you checking your inbox. The delay is configurable between 10 and 60 seconds per automation, so replies arrive at a natural conversational pace for the recipient instead of landing the instant they comment.
Liffio. It has a free plan with no credit card required that runs comment-to-DM automation in production, not just as a demo. Paid plans start at $9/month. For comparison: since ManyChat's March 2026 pricing change, its free tier is capped at 25 Active Contacts per month, and paid plans start at $14/month for 250 contacts with per-contact overage fees as your audience grows. SendDM and LinkDM are simpler tools with focused feature sets; pricing varies. SuperProfile bundles bio-link storefronts with automation and prices accordingly. What makes Liffio structurally cheaper for Instagram-focused creators is that there are no per-contact fees. You pay the same $9/month whether you automate DMs to 100 people or 10,000 people. ManyChat charges based on how many people you interact with each month, which means a single viral Reel can trigger overage charges unexpectedly. The free plan includes unlimited DMs, 3 automation workflows, 2 live chatbots, comment keyword triggers, and overview analytics. That is enough to validate whether automation works for your use case before paying anything.
Auto DM tools
An auto DM tool (also called auto DM software or DM automation tool) sends Instagram direct messages automatically when a trigger fires - for example a keyword in a comment, a story reply, or an inbound DM. Liffio is an auto DM tool that lets you set delays (10 to 60 seconds), personalize messages, and run comment-to-DM flows without manual inbox work.
Auto DMs are automated direct messages sent by an auto DM tool when someone triggers a specific action - like commenting a keyword on your post, replying to your story, or sending you a DM. With Liffio's auto DMs, you set up the trigger once, and the tool sends your pre-written message automatically 24/7.
An auto comment tool (or auto comment reply tool) replies publicly under your Instagram post and can send a matching private DM. Liffio combines auto comment reply with comment-to-DM automation so one keyword trigger handles both the public reply and the automated DM - the signature workflow of tools like ManyChat.
The best auto DM tool depends on your needs. Liffio is ideal for creators and brands who want unlimited auto DMs on every plan, Free included, simple pricing, and chatbots as their own module. We offer comment-to-DM, auto comment reply and chatbots, like ManyChat, SendDM, and SuperProfile, without per-message or per-contact fees.
Yes! Liffio offers a free auto DM tool tier that lets you get started with Instagram DM automation without a credit card. The free plan includes comment-to-DM automation, auto comment reply, 2 live chatbots, unlimited DMs, and overview analytics, enough to test if auto DMs work for your business.
Like ManyChat, SendDM, LinkDM, and SuperProfile, Liffio supports keyword triggers, comment-to-DM, auto comment reply, and chatbots for Instagram. Liffio keeps comment to DM simple and puts full DM conversations in a separate chatbot module, with unlimited auto DMs on every plan, simple pricing, and a free tier with 2 live chatbots, making it a top ManyChat alternative.
Both terms describe the same workflow: automating Instagram DMs at scale. Liffio is a DM automation tool (also called a dming tool, auto DM software, or Instagram auto DM tool) for creators, coaches, and brands who want auto DMs from comments, stories, and the inbox.
Comment-to-DM is the core feature of any auto DM tool. You choose keywords (for example "LINK" or "GUIDE"). When someone comments that word on a post or Reel, Liffio sends your auto DM after your chosen delay and can post a public auto comment reply under their comment - the same pattern used by ManyChat, SendDM, and other Instagram auto DM tools.
Instagram auto reply refers to any automated response sent when someone interacts with your account - via comments, stories, or DMs. Liffio's auto reply features include auto DMs from comments, story reply automation, and DM auto responders. All powered by the same auto DM tool technology.
Yes, when you use a compliant auto DM tool like Liffio. We use official Instagram APIs, configurable send delays (10-60 seconds), and rate limiting. Unofficial bots that log in with your password or simulate a browser operate outside Meta's permitted use guidelines. Liffio connects only through Meta's OAuth consent flow.
Getting started
Go to your Liffio dashboard and click 'Connect Instagram'. You'll be redirected to Instagram's own login page. Authorize the app and your account will be connected in seconds.
Most creators connect Instagram and send their first automated DM in under five minutes. Pick a trigger, write your message, set your delay (10 to 60 seconds), and go live. No credit card required.
Keyword triggers are words or phrases in a comment that start an automation. If someone comments "LINK" on your post, Liffio can send them your link in DMs after your configured delay.
Automations & DMs
DMs send after your chosen delay - from 10 to 60 seconds after the trigger (comment, story reply, etc.). You control the timing so replies land at a natural conversational pace while staying on autopilot.
Each automated message sent to a unique user counts as one DM, and follow-up replies within the same conversation thread do not count again. Every plan, Free included, is uncapped: no monthly DM quota, no per-message fee, and no contact limits.
Liffio automates comment-to-DM, story replies and story mentions, inbound DM replies, ask for follow, follow-up sequences, and data collection. Each automation sends its DM after a delay you set between 10 and 60 seconds. The Free plan runs 3 automations, Starter 25, Growth 100, and Business 250. Chatbots are a separate module, with 2 live chatbots on Free.
Plans & billing
Yes. The Free plan is $0/month. No credit card required. You get unlimited DMs, three automation workflows, 2 live chatbots, comment keyword triggers, public replies, a leads list, a bio link and short links, and overview analytics.
Five tiers: Free ($0), Starter ($9/mo; ₹499/mo in India), Growth ($29/mo; ₹1,499/mo in India), Business ($59/mo; ₹2,499/mo in India), and Agency ($549/mo; ₹22,999/mo in India). Billed as an export. No Indian GST applies. Annual billing charges 10 months instead of 12, so two months are free. Every plan, Free included, sends unlimited automated DMs and includes chatbots, and every plan connects one Instagram account per workspace.
Yes. All paid plans are available on monthly or annual billing. Annual billing charges 10 months instead of 12, so two months are free. Payments are handled via Razorpay.
Yes, on every plan, Free included. There is no monthly cap on how many automated DMs you can send, no quota and no per-contact fees. Plans differ on features and on how many automations and chatbots you can run, not on DMs.
Yes. The Free plan includes 2 live chatbots, with link buttons, contact management and chat analytics. Starter raises that to 5 live chatbots and adds questions, conditions, media messages and personalization, Growth runs 15, and Business and Agency have no limit on live chatbots.
An automation is a comment to DM trigger: someone comments a keyword on your post or Reel and Liffio sends them a DM, with an optional public reply under their comment. A chatbot is a separate module for a full conversation inside the DM: it can ask questions, branch on the answers, send media and buttons, and follow up inside the chat. The two work together, since on Growth and above a comment can start a chatbot, but you never need a flow builder to run a simple comment to DM automation.
Go to Settings → Billing in your Liffio dashboard and click Cancel Plan. There is no cancellation fee and no notice period: your plan keeps every feature until the end of the current billing period, which can be up to 12 months on annual billing, and is simply not charged again. You can resubscribe at any time.
Yes. Qualified Instagram creators (5K to 100K followers) can apply for our Creators Program and get everything in the Business plan ($59/mo (₹2,499/mo in India) value), chatbots included, at no cost in exchange for active platform usage. The one exception is Liffio branding, which stays on. No credit card required.
Safety & compliance
Yes! Liffio is a Verified Meta Tech Provider and uses only official Instagram APIs, operating within Instagram's terms of service.
Each workspace connects one Instagram account, so managing several accounts means several workspaces. Free, Starter, Growth and Business include one workspace each; Agency includes 20, each one a complete Business workspace, on a single subscription, for managing client brands at scale.
Troubleshooting & account
First, check that the automation is toggled on and the correct post or account is selected. Make sure the trigger keyword matches exactly what commenters type (check case sensitivity settings). If the automation was recently created, it can take up to 60 seconds to activate. If it still isn't working, try disconnecting and reconnecting your Instagram account from Settings.
Go to Settings → Connected Accounts in your Liffio dashboard. Click 'Disconnect' next to your Instagram account, then click 'Connect Instagram' to re-authorise via Meta login. This refreshes your access token and resolves most permission-related issues.
Meta permission errors usually mean your access token has expired or a required permission was revoked. Go to Settings → Connected Accounts and reconnect your Instagram account. If the error persists, check that your Instagram account is linked to a Facebook Page and that the account type is set to 'Professional' (Creator or Business) in Instagram settings.
Approved refunds are processed within 5 to 10 business days back to your original payment method. Razorpay refunds typically take 7 to 10 business days. Email support@liffio.com to request a refund - see our Refund Policy for eligibility.
Yes. Upgrades take effect immediately and you're charged a prorated amount for the remaining days in your billing cycle. Downgrades take effect at the start of your next billing period - you keep your current plan until then.
If automations are triggering but DMs are not arriving, check: your Instagram account must be set to Professional (Creator or Business), because personal accounts cannot receive or send API-driven DMs. Confirm your Instagram account is linked to a Facebook Page in Meta Business Suite. Check that the recipient's DM settings allow messages from accounts they don't follow. Your delay setting must be at least 10 seconds, the minimum the platform supports. Go to Settings → Connected Accounts and reconnect to refresh your access token. If DMs are still not sending, email support@liffio.com with your account email and the affected automation name.
A Facebook Page connection is required for Liffio's API access to function. Go to Settings → Connected Accounts and disconnect your Instagram account. In Meta Business Suite, confirm your Instagram account is still linked to your Facebook Page under Accounts → Instagram Accounts. If the link has been removed, re-link Instagram to your Facebook Page in Meta Business Suite first. Then return to Liffio and click Connect Instagram. The OAuth flow will detect the linked Page automatically.
If commenters are typing your keyword but automations are not triggering, check: the automation is toggled ON and linked to the correct post. Use 'contains' matching so partial matches still trigger. Set case sensitivity to case-insensitive so LINK, Link, and link all work. Test by commenting the exact keyword from a second Instagram account and waiting the full delay period. Note that self-triggers (from the same account that owns the automation) may behave differently.
Leads captured through the Collect User Data automation are stored in your workspace analytics. Go to Analytics → Leads in your Liffio dashboard, select the date range or campaign, and click Export CSV. The file includes all captured fields with timestamps and source campaign. CSV export is available on Starter and above. Free plan users can view leads in the dashboard but cannot export.
Go to liffio.com/login and click Forgot Password. Enter the email address associated with your Liffio account and check your inbox for a reset email (check spam if it does not arrive within 2 minutes). Click the reset link, enter your new password, and confirm. If you signed up via Google or Meta OAuth, use the same OAuth sign-in method, because there is no separate Liffio password to reset.
Go to Settings → Team in your Liffio dashboard and click Invite Member, then enter their email address and select their role: ADMIN (full access), MEMBER (limited access), or CLIENT (view-only for Agency users). They will receive an email invitation to join your workspace. Team members by plan: Free has 1 (owner only), Starter up to 3, Growth up to 5, Business up to 15, and Agency up to 15 in each of its 20 workspaces.
Workspace deletion is permanent and cannot be undone: all automations, leads, analytics, and connected Instagram accounts will be deleted. First cancel your subscription if on a paid plan (Settings → Billing → Cancel Plan), then go to Settings → Workspace → Danger Zone, click Delete Workspace and confirm by typing the workspace name. If you only want to remove a specific Instagram account, go to Settings → Connected Accounts → Disconnect instead.
Go to Settings → Connected Accounts in your Liffio dashboard and click Connect Instagram. Each account requires its own Meta OAuth authorization. A workspace connects one Instagram account, so a second account needs a second workspace - and only Agency includes more than one (20). Each workspace's automations run independently.
Email support@liffio.com for a response within 24 hours, or use the contact form at liffio.com/help. When emailing, include your account email, the Instagram username affected, and a description of the issue. Screenshots help speed up resolution.
Liffio's payments are generally non-refundable as a SaaS product with immediate digital access. Exceptions may be made for technical failure (a major platform bug preventing use for more than 48 consecutive hours), billing errors (documented incorrect charges due to a system error), or double payments (accidental duplicate payment for the same account). To request a refund, email support@liffio.com with your account email, transaction ID, and reason. Approved refunds process in 5-10 business days. No refunds are issued if your Instagram account is limited or banned by Meta while using Liffio.
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