Creators Program Policy

This Creators Program Policy ("Policy") governs the Liffio Creators Program. By applying to or taking part in the program, you agree to this Policy, along with our Terms and Conditions, Privacy Policy, and Acceptable Use Policy.

1. What is the Creators Program?

The Liffio Creators Program is an invite-only program that gives selected Instagram creators free access to everything in the Liffio Business plan (worth $59/month, or ₹2,499/month in India). The one difference from a paid Business plan is that Liffio branding stays on and cannot be turned off.

In exchange, creators actively use Liffio and keep a short "Powered by @getliffio" line in their automated DMs, which Liffio adds automatically.

It works for both sides: creators get a strong automation tool at no cost, and Liffio gets real-world use and organic exposure.

2. Eligibility

To be eligible, you must:

• Be at least 18 years old
• Own or manage an active Instagram Professional account with genuine followers and engagement
• Create content in a niche that fits Liffio (business, marketing, fitness, education, tech, or similar)
• Have healthy engagement, judged from your public profile
• Post consistently, at least weekly
• Not be actively promoting competing Instagram DM automation tools
• Agree to this Policy and our Terms and Conditions

How we decide. A member of our team reviews your application and your public Instagram profile, and makes the decision. Once you connect your Instagram account, Liffio also calculates an automated score from your account activity, which our team sees alongside your application. Section 8.3 explains exactly what goes into that score and what does not. Meeting the requirements does not guarantee acceptance. We decide based on profile quality, engagement, content fit, and available spots.

3. How to apply

You apply from inside Liffio, in the Creators Program section of your account. The creators page on liffio.com links you there. We don't accept applications by email, social media, or direct message.

Because you apply from your account, there is no long form to fill in. We use:

• Your Liffio account details: your name and email address
• Your connected Instagram account: your username, follower count, and posting activity

Make sure your Instagram account is connected before you apply, or we can't assess your profile.

A member of our team reviews every application, alongside the automated score described in Section 8.3. If you're accepted, we'll email you within 48-72 hours. If you're not, you can reapply after a cooldown period, which we'll tell you when we email you. We don't give reasons for rejections.

4. Capacity and exclusivity

The program is limited to 50 creators in the initial launch phase. When all spots are filled, applications close until a spot opens up, and new applicants may be placed on a waitlist.

Membership is not exclusive. We may accept several creators from the same niche, country, or audience, and we make no promises about limiting competition between creators.

5. What you get

For as long as you remain an active, compliant member, you get at no cost:

• Everything in the Liffio Business plan, with the Business limits, as listed on our pricing page. This includes chatbots and API access: 1,000 API requests a day, 15 API keys, and 400 automations and 400 scheduled posts a day through the API.
• No monthly cap on automated DMs. Meta's sending limits still apply, and Liffio applies them for you.
• Priority email support. This is a benefit of the program, not a feature of the Business plan.

The one exception to Business plan access is Liffio branding: it stays on, including in your automated DMs and chatbots, and you cannot turn it off. Creator access also covers one workspace only, so it does not include Agency plan features such as additional workspaces, agency branding, or hiding Liffio branding.

Access is month to month and depends on following this Policy. There is no guaranteed minimum period.

6. Your obligations

6.1 Monthly activity

To keep your free access, each calendar month you must:

• Keep at least one Liffio automation active on your account, and
• Publish at least 2 posts or reels that use a Liffio automation

We check this using Liffio's own records, such as which posts have an automation attached. If you're behind, we'll email you around day 25 of the month. Not meeting the requirement by the end of the month counts as a violation.

There is no minimum number of DMs. Do not try to increase message volume artificially.

6.2 Program tag

While you are in the program, Liffio automatically adds "Powered by @getliffio" to automated DMs sent from your account. You must not try to hide, remove, or work around it.

6.3 Disclosure

Your free access is something of value. Whenever you post about Liffio on Instagram, you must use Instagram's Paid partnership label and tag @getliffio. You must also follow any other disclosure rules that apply to you, such as ASCI guidelines in India or FTC rules in the US.

6.4 Competitor restriction

While you are in the program, you must not actively promote, recommend, endorse, or create sponsored content for any competing Instagram DM automation tool. This covers sponsored posts, affiliate promotions, tutorials, reviews, and direct recommendations. You're free to use and promote unrelated tools.

6.5 Your content

You are responsible for everything sent through your automations, including message text, links, buttons, and media. Liffio provides the automation tools only. All your automated content must follow:

• Instagram's Community Guidelines and Meta's Community Standards
• Meta's messaging policies, including the messaging rules in Section 2 of our Acceptable Use Policy
• The laws of your country and your recipients' countries
• Our Acceptable Use Policy

6.6 Account integrity

You must keep genuine followers and real engagement. Buying followers, using engagement pods deceptively, or inflating your numbers breaks this Policy and Instagram's terms, and we may remove you from the program.

7. Instagram account risks

Liffio works only through Meta's official Instagram API, and our automations follow Meta's messaging rules. Meta alone decides how it enforces its rules on Instagram accounts.

You agree that:

• Any restriction, reduced reach, or suspension Meta applies to your Instagram account is your responsibility, unless it was caused by a Liffio error. If you believe it was, tell us and we will investigate.
• We cannot step into Meta's decisions or appeals on your behalf.
• Meta's policies can change at any time in ways that affect what Liffio can do.

8. Violations and enforcement

8.1 Warning system

• First violation: we'll email you a written warning explaining the problem and what to fix. You'll have 7 days to fix it.
• Second violation: your creator access ends immediately, whether or not it's the same kind of violation.

8.2 Immediate removal (no warning)

These are serious enough to end your access without a warning:

• Trying to hide, remove, or work around the program tag
• Actively promoting a direct competitor
• Sending illegal, harmful, or abusive content
• Breaking the messaging rules in Section 2 of our Acceptable Use Policy
• Giving false information in your application
• Trying to exploit the free access in bad faith
• Serious or repeated breaches of our Acceptable Use Policy

8.3 How we check compliance, and what data we use

By joining, you agree to the checks below.

What we use:

• Liffio's own records: whether your automations are active, which of your posts use them, and whether the program tag is enabled.
• Metrics from your connected Instagram account: your follower count, how many posts you have published, and how consistently you publish. These feed an automated score covering account quality, audience and consistency, which our team sees when reviewing your place in the program. Your status can change based on it, and a lost Instagram connection can flag your account for review.

What we do not use:

• We do not use your Instagram insights, such as reach, impressions or engagement rate, to decide whether you are accepted or removed. That data is shown to you in your own analytics and is not part of any program decision.
• We do not read the content of your messages or your audience's messages for program purposes.

If we ever change what goes into these decisions, we will update this Policy and tell you before the change takes effect.

9. Access review and removal

We review creator access from time to time. We may end your access at any time if:

• You don't meet the monthly activity requirements
• You break this Policy or our Terms and Conditions
• The program no longer serves its purpose for Liffio
• Our business model or platform direction changes

We'll make reasonable efforts to email you before ending your access, except in the cases in Section 8.2. When your access ends, your account moves to the Free plan straight away.

We are not liable for any loss or missed opportunity caused by the end of your creator access.

10. Leaving the program

You can leave at any time by emailing support@liffio.com with the subject "Creator Program Exit". Your account will move to the Free plan. You can reapply later if spots are available, but past membership does not guarantee acceptance.

11. Our relationship

Taking part in the program does not create any employment, agency, partnership, or joint venture between you and Liffio Private Limited. You are an independent creator using Liffio under this access arrangement.

You may not make statements or commitments on behalf of Liffio, or present yourself as an employee, partner, official ambassador, or affiliate of Liffio, unless we have given you a separate written agreement.

12. Data and privacy

• We collect your application details and keep Liffio's own records of your program activity, plus the account metrics described in Section 8.3.
• Instagram data from your connected account is handled under our Privacy Policy, the same as for every customer. It is used only to run your features and to operate this program as described, and is deleted as that policy sets out, including when you leave or close your account.
• We keep program records while you're in the program and for up to 12 months after you leave. We keep a minimal record of past membership for longer, so that leaving and rejoining cannot be used to reset program history.
• In our marketing we may use Liffio's own program figures, such as how many creators are in the program. We never use your Instagram data in marketing, and we never publish your name, username, or anything that identifies you without your written consent.
• You can ask us to delete your personal data by emailing support@liffio.com.

13. Tax

The free access you receive may count as a taxable benefit. If you are resident in India and Indian tax law requires us to deduct or account for tax at source on its value, we will ask for your PAN and explain how it is handled before it applies. You are responsible for reporting the benefit in your own tax return where required.

14. No guarantee of results

We don't guarantee any specific results from the program, including follower growth, leads, sales, message open rates, or engagement. Results depend on your content, audience, strategy, and Instagram's algorithm, which are outside our control.

15. Changes to the program

We may change, pause, or end the program at any time. If we make a material change that affects current creators, such as to your obligations, benefits, or the program tag, we'll make reasonable efforts to email you first. If you keep taking part after a change, you accept the updated Policy.

16. Governing law

This Policy is governed by the laws of India. The courts at Vadodara, Gujarat have exclusive jurisdiction over any dispute about the program.

17. How this Policy fits with our other policies

Read this Policy together with our:

• Terms and Conditions: liffio.com/terms-of-service
• Privacy Policy: liffio.com/privacy-policy
• Acceptable Use Policy: liffio.com/acceptable-use-policy
• Refund Policy: liffio.com/refund-policy

If this Policy conflicts with the Terms and Conditions, the Terms and Conditions apply. If it conflicts with the Acceptable Use Policy on creator conduct, this Policy applies, except that the messaging rules in Section 2 of the Acceptable Use Policy always apply.

18. Contact

For questions about the Creators Program:

• Email: support@liffio.com
• Website: liffio.com/creators-program