Creators Program Policy
Last updated: June 2026
This Creators Program Policy ("Policy") governs participation in the Liffio Creators Program. By applying to or participating in the program, you agree to be bound by this Policy in addition to our Terms and Conditions, Privacy Policy, and Acceptable Use Policy. This Policy should be read alongside those documents.
1. What Is the Creators Program
The Liffio Creators Program is an invite-only initiative that provides selected Instagram creators and influencers with free access to the Liffio Business plan (valued at $79/month) at no cost. In exchange, participating creators agree to actively use the platform and help grow Liffio organically through genuine usage and the inclusion of our branding tag in their automated DM messages.
The program is designed to benefit both parties - creators get a powerful automation tool at no cost, and Liffio gains real-world usage, organic exposure, and authentic growth.
2. Eligibility Requirements
To be eligible for the Creators Program, you must:
Be at least 18 years of age
Own or manage an active Instagram account with genuine followers and engagement
Have a content niche aligned with the platform (business, marketing, fitness, education, tech, or similar)
Have an engagement rate above 3% (likes and comments divided by followers)
Post content consistently (at least weekly)
Not be actively promoting competitor Instagram DM automation tools
Agree to all terms outlined in this Policy and our main Terms and Conditions
Meeting eligibility requirements does not guarantee acceptance. All applications are reviewed manually and acceptance is at our sole discretion based on profile quality, engagement, content alignment, and available spots.
3. Application Process
Applications to the Creators Program must be submitted exclusively through the official application form at liffio.com/creators-program. We do not accept applications through any other channel including email, social media, or direct message.
The application requires:
Your full name and email address
Your country of residence
Your Instagram username and profile link
Your follower count range
Your primary content niche
Whether you currently ask followers to comment for links or guides
An optional statement about why you want to join
Our team reviews all applications manually. If accepted, you will receive confirmation via email within 48-72 hours. If not accepted, you may reapply after 30 days if your profile has grown or changed. We do not provide reasons for rejection.
4. Program Capacity and Exclusivity
The Creators Program is limited to a maximum of 50 creators in the initial launch phase. Once all spots are filled, the program will be closed to new applications until existing spots become available.
Participation in the Creators Program does not provide any form of exclusivity. We may accept multiple creators from the same niche, country, or audience demographic. We make no guarantees about limiting competition between creators within the program.
5. What You Receive as a Creator
Accepted creators receive the following at no cost for as long as they remain active and compliant members of the program:
Full access to all Liffio Business plan features
Unlimited automated DMs
Unlimited automation workflows
Advanced analytics and conversion tracking
DM follow-up sequences
Follow before DM verification
Bio link page with advanced customisation
Priority support
Creator access does not include white label features, API access, team members, or Agency plan features. These remain exclusive to paid Agency plan subscribers.
Access is provided on a month-to-month basis and is subject to continued compliance with this Policy. There is no guaranteed minimum duration of access.
6. Your Obligations as a Creator
6.1 Minimum Activity Requirements
To maintain your free access, you must meet the following minimum requirements each calendar month:
Send at least 300 automated DMs per month through the Liffio platform
Run at least 2 active automation campaigns every 30 days
Actively use the platform to send automated replies to your followers
We monitor compliance automatically. If you fall below the 300 DM threshold, you will receive an automated alert on Day 25 of the month reminding you to run a campaign before the month ends. Failure to meet requirements by end of month constitutes a violation.
6.2 Branding Requirement
As a condition of receiving free access, you must retain the "Powered by @Liffio" tag in all automated DM messages sent through the platform. This tag must remain visible and unaltered in every automated DM you send. You must not attempt to hide, remove, modify, or work around this branding tag.
This branding tag is how Liffio grows organically through your campaigns and is the primary exchange for your free access. Removing or tampering with this tag is a serious violation of this Policy.
6.3 Competitor Restriction
While participating in the Creators Program, you must not actively promote, recommend, endorse, or create sponsored content for any competing Instagram DM automation tool or platform. This restriction applies to direct promotion including sponsored posts, affiliate promotions, tutorials, reviews, and direct recommendations.
You are free to use other unrelated tools and platforms. This restriction applies specifically to direct competitors offering Instagram comment-to-DM automation functionality.
6.4 Content Responsibility
You are solely responsible for all content sent through your automated DM workflows including message text, links, buttons, and any media. Liffio provides the automation infrastructure only. We are not responsible for the content of your DMs, any claims made in your messages, or the outcomes of your campaigns.
You must ensure all automated content complies with:
Instagram's Community Standards and Platform Policies
Meta's Messaging Policies
All applicable laws in your country and the countries of your recipients
Our Acceptable Use Policy
6.5 Account Integrity
You must maintain genuine followers and authentic engagement on your Instagram account. Purchasing followers, using engagement pods deceptively, or artificially inflating your metrics is a violation of this Policy and Instagram's terms. Creator access may be reviewed and revoked if we detect inauthentic growth.
7. Instagram Account Risks and Responsibility
Liffio operates exclusively through Meta's official Instagram Graph API. However, all Instagram account usage carries inherent risks including but not limited to account restrictions, reduced reach, shadowbanning, or account suspension imposed by Instagram or Meta.
You acknowledge and agree that:
Any restrictions, bans, or suspensions applied to your Instagram account by Meta are entirely your responsibility
Liffio is not liable for any negative consequences to your Instagram account resulting from your use of the platform
We will not intervene, assist with appeals, or compensate you for account actions taken by Meta
Instagram's policies may change at any time in ways that affect platform functionality, and we are not responsible for such changes
8. Violations and Enforcement
8.1 Warning System
We operate a one warning policy for violations of this Policy:
First violation - you will receive a written warning via email clearly describing the violation and what must be corrected. You will have 7 days to correct the issue.
Second violation - your creator access will be revoked immediately without further notice, regardless of whether the second violation is the same as or different from the first.
8.2 Immediate Revocation (No Warning)
Certain violations are considered serious enough to warrant immediate revocation without warning:
Removing or tampering with the Powered by @Liffio branding tag
Actively promoting a direct competitor DM automation tool
Using the platform to send illegal, harmful, or abusive content
Providing false information in your application
Attempting to exploit or abuse the free access in bad faith
Violating our Acceptable Use Policy in a serious or repeated manner
8.3 Compliance Monitoring
We monitor creator activity automatically including DM volume, campaign activity, and branding tag presence. By participating in the program, you consent to this monitoring. We reserve the right to review your usage at any time to verify compliance.
9. Access Review and Revocation
Creator access is reviewed periodically. We reserve the right to revoke access at any time for any of the following reasons:
Failure to meet monthly activity requirements
Violation of this Policy or our Terms and Conditions
The program no longer serving its intended purpose for Liffio
Changes to our business model or platform direction
Any other reason at our sole discretion
We will make reasonable efforts to notify you via email before revoking access except in cases of immediate revocation as described in Section 8.2. Upon revocation, your access to Business plan features will end immediately and your account will revert to the Free plan.
We are not liable to you for any losses, damages, or missed opportunities resulting from revocation of your creator access, regardless of the reason.
10. Leaving the Program
You may leave the Creators Program at any time by emailing support@liffio.com with the subject line "Creator Program Exit." Upon exit, your access to Business plan features will end and your account will revert to the Free plan. You may reapply to the program in the future if spots are available, though prior participation does not guarantee re-acceptance.
11. Relationship Clarification
Participation in the Creators Program does not create any employment, agency, partnership, joint venture, or contractual relationship between you and Liffio (sole proprietorship) beyond what is expressly stated in this Policy. You are an independent creator using our platform under a specific access arrangement.
You are not authorised to make any statements, representations, or commitments on behalf of Liffio. You must not represent yourself as an employee, partner, official ambassador, or affiliate of Liffio unless we have provided you with a separate written agreement to that effect.
12. Data and Privacy
By participating in the Creators Program, you consent to Liffio collecting and retaining data related to your participation including your application details, DM volume, campaign performance, engagement statistics, and branding compliance metrics.
This data is retained in accordance with our Privacy Policy. Upon leaving the program or having your access revoked, your campaign and usage data is retained for our analytics and platform improvement purposes as described in our Privacy Policy. You may request deletion of personal data by contacting support@liffio.com.
We may reference your participation in the program in aggregate or anonymised marketing materials. We will not publish your name, username, or identifiable information in any marketing material without your explicit written consent.
13. No Guarantee of Results
Liffio does not guarantee any specific results from participation in the Creators Program including follower growth, lead generation, sales conversions, DM open rates, or engagement improvements. Results depend entirely on your content, audience, campaign strategy, and Instagram's algorithm, all of which are outside our control.
14. Changes to the Program
We reserve the right to modify, suspend, or terminate the Creators Program at any time with or without notice. We may change the requirements, benefits, capacity, or structure of the program at any time. If we make material changes that affect existing creators, we will make reasonable efforts to notify you via email. Continued participation after any changes constitutes your acceptance of the updated terms.
Material changes include updates that affect your obligations, the benefits you receive, or the branding requirements of the program.
15. Governing Law
This Policy is governed by the laws of India. Any disputes arising from your participation in the Creators Program shall be subject to the exclusive jurisdiction of the courts in India.
16. Relationship to Other Policies
This Creators Program Policy supplements and should be read alongside:
Terms and Conditions - liffio.com/terms-of-service
Privacy Policy - liffio.com/privacy-policy
Acceptable Use Policy - liffio.com/acceptable-use-policy
Refund Policy - liffio.com/refund-policy
In the event of any conflict between this Policy and the Terms and Conditions, the Terms and Conditions shall prevail. In the event of any conflict between this Policy and the Acceptable Use Policy specifically regarding creator conduct, this Policy shall prevail as the more specific document.
17. Contact
For questions about the Creators Program or this Policy:
Email: support@liffio.com
Website: liffio.com/creators-program
Frequently Asked Questions
Instagram DM automation
Yes. Instagram permits DM automation through its official Messaging API, which is part of Meta's developer platform. Tools that connect via the official API using OAuth — rather than scraping or using your password — are explicitly allowed under Instagram's platform policy. The Instagram Messaging API lets authorized tools send direct messages on behalf of a connected account, respond to story replies, react to live comment events, and trigger welcome messages to new followers. To use it, the tool must go through Meta's App Review process and receive specific messaging permissions. Liffio holds all required permissions and uses the official API only. The distinction matters practically: accounts that use automation tools built on official API access do not face action from Instagram. Accounts that use tools operating outside the official API — browser automation, credential scraping, or unofficial endpoints — risk suspension regardless of volume.
Comment-to-DM automation sends a direct message to someone automatically when they comment a specific keyword on your Instagram post or Reel. Here is how it works: you connect your Instagram account via the official API, choose a post, set a trigger keyword (such as LINK, PRICE, or GUIDE), and write a DM template. When any commenter types that keyword, the automation fires and sends your pre-written DM — after a short configurable delay of 10 to 60 seconds — without you doing anything manually. For example: you post a Reel about a digital product and tell viewers to comment FREE to get the download link. Every person who comments that word receives the link in their inbox automatically, even if you are asleep or offline. One limitation: comment-to-DM only fires on posts you explicitly enable it for. It does not apply to all posts on your account automatically.
No, not if you use a tool that connects through Instagram's official API. Instagram acts against accounts that use bots or tools that access your account by logging in with your password, simulating browser behavior, or using unofficial endpoints. The official Instagram Messaging API works differently. You authorize Liffio through Meta's own OAuth screen — the same login flow used by major apps like Hootsuite or Later. Your password is never entered into Liffio at any point, and Liffio never stores credentials. Meta issues an access token directly to Liffio, which you can revoke at any time from your Instagram settings under Apps and Websites. Beyond authentication method, send frequency matters. Liffio adds a 10–60 second configurable delay between trigger and send, which distributes DM volume over time and avoids the burst patterns associated with spam accounts. Running at normal usage volumes with a compliant tool carries no meaningful ban risk.
Yes. With keyword-trigger tools like Liffio, you can automate replies to five types of incoming Instagram interactions: comments on posts and Reels, story replies, live stream messages, inbound DMs, and new follower events. Each automation type works through the same mechanism: you define a trigger condition (a keyword, any reply, or a follower event), write the message, and set a delay. When the trigger fires, Liffio sends the message automatically via Instagram's official API. For example: if you run a coaching business, you could set up a DM trigger so that anyone who sends you the word APPLY in a DM receives your application form link instantly — without you checking your inbox. The delay is configurable between 10 and 60 seconds per automation. Instant zero-delay replies can trigger spam detection patterns; a short delay makes sends feel like a human responded quickly. That distinction matters for account safety at high volumes.
Liffio. It has a free plan with no credit card required that runs comment-to-DM automation in production — not just as a demo. Paid plans start at $9/month. For comparison: since ManyChat's March 2026 pricing change, its free tier is capped at 25 Active Contacts per month, and paid plans start at $14/month for 250 contacts with per-contact overage fees as your audience grows. SendDM and LinkDM are simpler tools with focused feature sets; pricing varies. SuperProfile bundles bio-link storefronts with automation and prices accordingly. What makes Liffio structurally cheaper for Instagram-focused creators is that there are no per-contact fees. You pay the same $9/month whether you automate DMs to 100 people or 10,000 people. ManyChat charges based on how many people you interact with each month, which means a single viral Reel can trigger overage charges unexpectedly. The free plan includes unlimited Instagram accounts, unlimited automated DMs, comment keyword triggers, and basic analytics — enough to validate whether automation works for your use case before paying anything.
Auto DM tools
An auto DM tool (also called auto DM software or DM automation tool) sends Instagram direct messages automatically when a trigger fires - for example a keyword in a comment, a story reply, or an inbound DM. Liffio is an auto DM tool that lets you set delays (10–60 seconds), personalize messages, and run comment-to-DM flows without manual inbox work.
Auto DMs are automated direct messages sent by an auto DM tool when someone triggers a specific action - like commenting a keyword on your post, replying to your story, or sending you a DM. With Liffio's auto DMs, you set up the trigger once, and the tool sends your pre-written message automatically 24/7.
An auto comment tool (or auto comment reply tool) replies publicly under your Instagram post and can send a matching private DM. Liffio combines auto comment reply with comment-to-DM automation so one keyword trigger handles both the public reply and the automated DM - the signature workflow of tools like ManyChat.
The best auto DM tool depends on your needs. Liffio is ideal for creators and brands who want unlimited auto DMs, simple pricing, and a free tier. We offer the same comment-to-DM, auto comment reply, and story automation features as ManyChat, SendDM, and SuperProfile - without per-message limits.
Yes! Liffio offers a free auto DM tool tier that lets you get started with Instagram DM automation without a credit card. The free plan includes comment-to-DM automation, auto comment reply, and basic analytics - enough to test if auto DMs work for your business.
Like ManyChat, SendDM, LinkDM, and SuperProfile, Liffio supports keyword triggers, comment-to-DM, auto comment reply, story reply automation, and multi-step DM flows for Instagram. Liffio focuses on Instagram DM automation with unlimited auto DMs on every plan, simple pricing, and a generous free tier - making it a top ManyChat alternative.
Both terms describe the same workflow: automating Instagram DMs at scale. Liffio is a DM automation tool (also called a dming tool, auto DM software, or Instagram auto DM tool) for creators, coaches, and brands who want auto DMs from comments, stories, live chat, and the inbox.
Comment-to-DM is the core feature of any auto DM tool. You choose keywords (for example "LINK" or "GUIDE"). When someone comments that word on a post or Reel, Liffio sends your auto DM after your chosen delay and can post a public auto comment reply under their comment - the same pattern used by ManyChat, SendDM, and other Instagram auto DM tools.
Instagram auto reply refers to any automated response sent when someone interacts with your account - via comments, stories, DMs, or live streams. Liffio's auto reply features include auto DMs from comments, story reply automation, DM auto responders, and live comment triggers. All powered by the same auto DM tool technology.
Yes, when you use a compliant auto DM tool like Liffio. We use official Instagram APIs, human-like delays (10-60 seconds), and rate limiting to keep your account safe. Unlike unofficial bots, Liffio's auto DMs don't risk account suspension.
Getting started
Go to your Liffio dashboard and click 'Connect Instagram'. You'll be redirected to sign in with Instagram. Authorize the app and your account will be connected in seconds.
Most creators connect Instagram and send their first automated DM in under five minutes. Pick a trigger, write your message, set your delay (10–60 seconds), and go live. No credit card required.
Keyword triggers are words or phrases in a comment that start an automation. If someone comments "LINK" on your post, Liffio can send them your link in DMs after your configured delay.
Automations & DMs
DMs send after your chosen delay - from 10 to 60 seconds after the trigger (comment, story reply, etc.). You control the timing for more human-like replies while staying on autopilot.
Each automated message sent to a unique user counts as one DM. Replies within the same conversation thread do not count as additional DMs.
Comment-to-DM, story mentions and reactions, live stream comments, welcome DMs for new followers, multi-step flows, follow-up sequences, and more - depending on your plan.
Plans & billing
Yes. The Free plan is $0/month. No credit card required. You get unlimited Instagram accounts, unlimited automated DMs, comment keyword triggers, public auto-replies, a bio link page, and basic analytics.
Four tiers: Free ($0), Starter ($9/mo; ₹499/mo in India), Business ($79/mo; ₹2,499/mo in India), and Agency ($299/mo; ₹9,999/mo in India). Annual billing saves 20%. Every plan includes unlimited Instagram accounts and unlimited automated DMs.
Yes. All paid plans are available on monthly or annual billing. Annual billing saves 20%. Payments are handled via Stripe (global) or Razorpay (India).
Yes. Every plan includes unlimited automated DMs - there is no monthly cap on how many messages you can send.
Cancel anytime from account settings. There are no cancellation fees - your plan stays active until the end of the current billing period.
Yes. Qualified Instagram creators (5K–100K followers) can apply for our Creators Program and receive the full Business plan ($79/mo (₹2,499/mo in India) value) at no cost in exchange for active platform usage. No credit card required.
Safety & compliance
Yes! Liffio uses official Instagram APIs. Your account is fully compliant with Instagram's terms of service.
Yes. All plans include unlimited Instagram accounts. Agency adds white-label workspaces for managing client brands at scale.
