Strategy

10 Instagram DM Scripts That Actually Get Replies

Real templates for coaches, shops, and creators: the opener, the link handoff, the gentle follow-up, and when not to send another message.

May 5, 2026 · 2 min read · Liffio Team

Structure before clever writing

Every strong script has three beats: confirm what they wanted, deliver it, optional next step. Skip the brand manifesto.

Use their comment word in line one so they know this is tied to the post they just engaged with.

One link. If you need two assets, send the second after they reply.

Scripts 1 to 4: digital products and links

1) "Here is the Notion template you commented for: [link]. If anything does not duplicate right, reply DUPLICATE and I will help."

2) "Preset pack is here: [link]. Works on Lightroom mobile and desktop. Reply MOBILE if you only edit on your phone and I will send the phone-specific install clip."

3) "Coupon is INSIDE10 at checkout: [link]. It expires Sunday night IST."

4) "Full replay is here: [link]. Timestamps are in the first comment on the video if you only want the Q&A section."

Scripts 5 to 7: services and bookings

5) "Here is my calendar for a 20-minute fit call: [link]. Pick any slot that says Intro. If you are in US time zones, reply US and I will send EST-friendly slots."

6) "Thanks for asking about pricing on the post. Guide is here: [link]. Reply BUDGET if you want the starter package breakdown only."

7) "I saw you asked about the wedding package. Portfolio + prices: [link]. Reply DATE with your month and I will tell you if I am open."

Scripts 8 to 10: follow-ups and boundaries

8) Follow-up 24 hours later, only once: "Still want the guide from yesterday's Reel? Here it is again: [link]. Reply STOP if you are good."

9) Soft qualify: "Got your comment. Are you looking for the free checklist or the paid course? Reply FREE or COURSE and I will send the right link."

10) Close the loop after purchase: "If you already grabbed it, ignore this. If not, here is the link again: [link]."

When a script is doing poorly

Low opens usually mean the first line is vague or the delay was instant and felt bot-like.

Low clicks mean the offer is unclear or the landing page is slow on mobile data.

High unsubscribes or angry replies mean you followed up too many times or the DM did not match the post promise.

Change one variable per post, not all four at once, or you will not know what fixed it.